Digital Marketing Strategist
2 days ago
At Organic Biolabs, we are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and engagement.
Responsibilities:- Develop and oversee the execution of multi-channel promotional campaigns, including digital advertising, email marketing, social media, and content marketing.
- Manage and optimize digital content, including website, email, and social media accounts, to ensure consistency and effectiveness.
- Collaborate with cross-functional teams to develop and implement SEO strategies, web design, and organic/paid growth initiatives.
- Write, proof, and edit copy for web and print publications, ensuring accuracy and brand consistency.
- Evaluate and improve content creation and proofing systems, as well as decision-making processes, to enhance efficiency and effectiveness.
- Manage digital ad campaigns, including reporting and optimization, to ensure maximum ROI.
- Develop and implement social media growth strategies, content calendars, and reporting key performance indicators to the Marketing Director.
- Serve as a brand guardian and mission champion, ensuring consistency and alignment across all marketing channels.
- 4-year college degree preferred
- Minimum 2-3 years related work experience
- Proficient in Office applications (Word, Excel, Google Docs)
- Proficient with website and email management systems (WordPress, Keap)
- Proficient with social media business account management (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok)
- Basic graphic design skills a plus (Photoshop, InDesign)
- Excellent communication, project management, and organizational skills
- Experience in the creation of digital marketing assets
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