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Head of Marketing Strategy

4 weeks ago

Los Angeles, California, United States Passes Full time
About Passes

Passes is a pioneering platform dedicated to empowering creators and fostering meaningful connections with their audiences. Our mission is to provide innovative solutions that help creators grow and thrive in the digital landscape.

Position Overview

We are seeking an experienced and visionary Marketing Leader to drive our marketing strategy and continue to develop our brand. This role requires a strategic thinker with a deep understanding of the digital marketing landscape, brand building, and customer engagement.

Key Responsibilities
  • Strategy Development: Develop and implement comprehensive marketing strategies that align with Passes' business goals and objectives.
  • Brand Management: Oversee the development and execution of brand initiatives to enhance brand recognition and loyalty.
  • Digital Marketing: Drive digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing.
  • Campaign Management: Plan and execute multi-channel marketing campaigns to drive user acquisition, engagement, and retention.
  • Market Analysis: Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
  • Performance Tracking: Establish KPIs and use analytics to measure the effectiveness of marketing initiatives, providing regular reports to the executive team.
  • Partnerships: Build and manage strategic partnerships to amplify marketing efforts and expand reach.
  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Innovation: Stay up-to-date with industry trends and emerging technologies, incorporating innovative approaches into the marketing strategy.
Requirements
  • Experience: Minimum of 8-10 years of marketing experience, with at least 5 years in a leadership role.
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Skills: Strong expertise in digital marketing, brand management, and data-driven decision making.
What We Offer
  • Competitive salary and equity package.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) plan.
  • Unlimited PTO.
  • Professional development opportunities and continuous learning support.
  • Flexible work environment with opportunities for remote work.

Passes is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.