Digital Media Manager
4 weeks ago
Job Summary:
We are seeking a highly skilled Digital Media Manager to lead our digital media efforts and drive business growth. The successful candidate will have a proven track record in digital media planning, buying, and optimization, with a strong understanding of digital advertising platforms and data analysis tools.
Key Responsibilities:
* Develop and execute comprehensive digital media strategies to effectively reach target audiences and achieve business objectives.
* Manage and optimize paid media campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads.
* Monitor campaign performance metrics, analyze data insights, and provide actionable recommendations to improve campaign effectiveness and ROI.
* Collaborate with cross-functional teams to align paid media initiatives with overall marketing objectives and brand messaging.
* Stay updated on industry trends, emerging technologies, and best practices in digital advertising to continuously innovate and enhance campaign performance.
Qualifications:
* Bachelor's degree in Marketing, Advertising, Communications, or related field.
* Proven experience in digital media planning, buying, and optimization, preferably in a retail or e-commerce environment.
* Strong understanding of digital advertising platforms and data analysis tools.
* Excellent communication skills with the ability to articulate complex ideas and strategies effectively to diverse stakeholders.
* 2-4 years of experience directly managing others.
Additional Information:
At Fortune Brands Innovations, we offer a comprehensive benefits package, including robust health plans, a market-leading 401(k) program, and flexible time off benefits. We are an equal opportunity employer and are committed to working with and providing reasonable accommodations to individuals with disabilities.
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