Marketing and Sales Coordinator

2 weeks ago


Bloomington, United States InsideHigherEd Full time

Position Overview: This role is integral to the success of our Conference Services, providing essential marketing and sales expertise aimed at attracting external conferences and events. This includes a variety of functions such as corporate meetings, social gatherings, and registration services. The successful candidate will collaborate closely with leadership to establish long-term marketing strategies that align with organizational growth objectives.

Key Responsibilities:

  • Oversee the sales process for external clients; manage the response to requests for proposals (RFPs), requests for information (RFIs), and requests for quotes (RFQs). Develop and maintain robust business relationships with both existing and prospective clients.
  • Negotiate and finalize agreements for facility and service usage that comply with organizational policies and strategic goals.
  • Conduct both scheduled and impromptu tours of facilities and client meetings.
  • Design and implement strategic marketing initiatives to enhance visibility, generate leads, and increase revenue.
  • Manage and update website content to ensure it is engaging for both internal and external audiences.
  • Coordinate all forms of advertising, both digital and print, including public relations and networking opportunities.
  • Lead social media marketing efforts, including content creation, management, and performance analysis.
  • Perform graphic design tasks for various materials, including event flyers and promotional content.
  • Conduct market research and competitive analysis to ensure service offerings remain competitive and profitable.
  • Establish sales metrics and reporting systems to monitor key performance indicators such as lead quality, sales conversions, and client retention.

Qualifications:

  • An Associate's degree in Marketing, Communications, Business, or a related field is preferred; a combination of education and relevant experience may be considered.
  • A minimum of one year of relevant experience is required, with knowledge in marketing, sales strategies, digital marketing, graphic design software, and CRM systems being advantageous.
  • Availability to participate in a summer on-call rotation to support staff and manage emergency protocols as needed.

Application Process: Interested candidates are encouraged to submit their application materials, including a cover letter and resume, along with contact information for three professional references. Review of applications will commence immediately.



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