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Marketing and Sales Coordinator

2 months ago


Bloomington, United States InsideHigherEd Full time

Position Overview: This role, reporting to the Director of Conference Services, is focused on providing strategic marketing and sales direction aimed at external conferences and events. This includes managing overnight camps, corporate meetings, social functions, intern housing, and registration services. The individual will assist in shaping long-term vision and marketing strategies that align with growth objectives. This is a full-time, 12-month position with comprehensive benefits including health coverage, retirement plans, generous time off, and access to various tuition programs for employees and their dependents.

Key Responsibilities:

  • Lead the sales process for externally-sponsored events; manage responses to requests for proposals (RFPs), requests for information (RFIs), and requests for quotes (RFQs). Develop and nurture strong business relationships with both existing and prospective clients.
  • Negotiate and finalize agreements for facility and service usage that comply with institutional policies and objectives. Conduct both scheduled and impromptu tours of facilities and client meetings.
  • Design, implement, and oversee strategic marketing initiatives to enhance visibility, generate leads, and drive revenue growth.
  • Manage and update website content to ensure it is appealing to both internal and external audiences. Coordinate all forms of advertising, both digital and print, as well as public relations and networking opportunities.
  • Oversee social media marketing strategies, including content creation, management, and performance analysis.
  • Perform graphic design tasks for print and digital materials, including catering menus, event flyers, and promotional advertisements.
  • Conduct market research and competitive analysis to ensure the organization remains competitive and maximizes profitability.
  • Establish sales metrics and reporting systems to monitor lead quality, sales conversions, revenue generation, client retention, and return on investment (ROI).

Qualifications:

  • Preferred: Associate's degree in Marketing, Communications, Business, or a related field; equivalent combinations of education and experience may be considered.
  • Minimum of one year of relevant experience; familiarity with marketing principles, sales negotiation, digital marketing strategies, graphic design software, content creation, and CRM systems is advantageous.
  • Willingness to participate in a summer on-call rotation to support intern staff and manage emergency response protocols during evenings and weekends.

Application Process: Interested candidates are encouraged to submit a cover letter, resume, and contact information for three professional references. Applications will be reviewed on a rolling basis until the position is filled.

Additional Information: The final candidate will be required to undergo a pre-employment background check. The organization is committed to fostering a diverse and inclusive community and seeks candidates who share this commitment.