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Sales and Marketing Coordinator

2 months ago

Bloomington, United States Penn Foster Inc Full time

Penn Foster Inc. is seeking a full-time Marketing Lead & Sales Specialist to engage with potential clients and customers, aiming to uncover opportunities and drive sales leads for dealer solutions including equipment, machinery products, and services.

The Marketing Lead & Sales Specialist will cultivate these leads to enhance interest and qualification based on dealer-defined criteria, subsequently passing them to the sales team when appropriate.

Key Responsibilities:

  • Conduct outbound communications and maintain records to gather and report vital market insights related to competition, customer data, and product performance.
  • Meet the established annual call rate for each designated account.
  • Engage with assigned clients to identify business challenges, timelines, and opportunities for dealer solutions.
  • Identify and assess leads for dealer solutions from outreach efforts to assigned prospects and customers.
  • Document business challenges, timelines, opportunities, and leads in the dealer's customer relationship management system (CRM).
  • Efficiently transfer qualified leads to the appropriate sales personnel.
  • Build a professional rapport with contacts based on value, expertise, trust, and integrity.
  • Verify and update contact details for leads, prospects, and customers in the assigned database.
  • Remove leads, prospects, and customers from the database who are no longer viable or disqualified based on dealership criteria.
  • Continuously enhance knowledge of products and services through ongoing training and research.

Qualifications:

  • High school diploma or GED is required; a bachelor's degree is preferred but may be substituted with relevant work experience.
  • A minimum of 2 years of experience in sales, marketing, or analytics is essential.
  • Familiarity with a parts and services sales organization is advantageous.
  • Proficient in MS Office, especially Excel.
  • Proven ability to work collaboratively within a team, demonstrating a proactive and positive attitude, along with strong self-motivation.
  • Capable of managing multiple tasks and shifting priorities through effective organization and prioritization skills.
  • Excellent communication skills for conveying data effectively; strong phone etiquette and experience in inbound call management are crucial.
  • Willingness to travel up to 10% of the time, primarily by car, to engage with customers and support events.
  • Physical ability to use hands, communicate verbally, and lift up to 30 lbs.

This job description outlines the general nature and level of work performed and is not intended to be an exhaustive list of all responsibilities, duties, and skills required for the position.

Penn Foster Inc. is committed to providing reasonable accommodations for qualified individuals with disabilities.

Penn Foster Inc. is an equal opportunity employer, ensuring that all qualified applicants receive consideration for employment without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, pregnancy, disability, age, marital status, familial status, protected veteran status, or any other protected class status.