Head of Content Strategy

2 weeks ago

Alpharetta, United States LocumTenens Full time

Position Overview: The Director of Content and Creative will spearhead the internal content and creative services team, ensuring the delivery of persuasive, engaging, and memorable creative concepts that align with LocumTenens' products and services. This pivotal role is essential in advancing our brand narrative and ensuring our content resonates with our target audience. The ideal candidate will be a strategic thinker with exceptional leadership capabilities and a fervor for creativity and storytelling.

Key Responsibilities:

Team Leadership (50%):

  • Guide the content and creative team in crafting compelling, engaging, and brand-aligned content across diverse platforms.
  • Collaborate with the marketing team and coordinate with sales and recruiting teams to ensure content initiatives align with overarching business objectives.
  • Work closely with marketing to integrate content into broader campaigns and initiatives.
  • Manage project timelines and milestones in collaboration with marketing operations.
  • Oversee a team of writers and designers, maintaining relationships with freelance and contract personnel.
  • Identify content gaps and opportunities for innovation to enhance awareness, engagement, and conversion.

Content Development (25%):

  • Lead the production of high-quality, engaging content across multiple channels, including websites, social media, email, and other digital platforms.
  • Oversee the creation of written, visual, and multimedia content, ensuring adherence to brand guidelines and audience resonance.

Creative Oversight (25%):

  • Provide creative direction and insights.
  • Develop original concepts based on established voice and tone, collaborating with writers on content execution.
  • Work with designers, writers, and other creative professionals to produce innovative and impactful content.
  • Stay updated on industry trends, emerging technologies, and best practices in content marketing and creative design.
  • Proactively seek opportunities to innovate and differentiate our content and creative efforts in the marketplace.

Additional Responsibilities:

  • May engage in special projects or other duties as assigned.

Supervisory and Budgetary Responsibilities:

  • Manage direct reports and operations team.
  • Oversee a team budget exceeding $100,000.
  • Engage with customers, clients, partners, or providers outside of the company as necessary.

Qualifications:

  • 7+ years of experience in B2B and B2C marketing and/or marketing operations management.
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Demonstrated success in developing and executing effective content strategies that enhance brand awareness, engagement, and conversion.
  • Strong creative vision with the ability to translate ideas into compelling content across various formats and channels.

Skills and Abilities:

  • A passion for storytelling, creativity, and innovation, with a keen eye for detail and design.
  • Advanced project management and organizational skills.
  • Ability to embody and demonstrate the Company Values consistently.
  • Experience in analytics and performance management.
  • Capability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
  • Excellent communication skills, both oral and written.
  • Ability to cultivate strong business relationships at all levels.
  • Strong interpersonal skills and attention to detail.
  • Effective organizational and time management skills.
  • Ability to work independently and collaboratively.
  • Solid critical thinking and creative problem-solving skills.
  • Proven ability to meet goals, commitments, and deadlines consistently.
  • Capacity to handle sensitive information with confidentiality.

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