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Head of Content Strategy

2 months ago

Alpharetta, United States LocumTenens Full time

Position Overview: The Director of Content and Creative will spearhead the internal content and creative services team, ensuring the delivery of captivating, engaging, and memorable creative concepts that support LocumTenens' offerings. This pivotal role is essential in advancing our brand narrative and ensuring our content resonates effectively with our target demographic. The ideal candidate will be a strategic thinker with exceptional leadership capabilities and a fervor for creativity and storytelling.

Key Responsibilities:

Team Leadership (50%):

  • Guide the content and creative team in producing compelling, engaging, and brand-aligned content across diverse platforms.
  • Collaborate with the marketing team and coordinate with sales and recruitment teams to align content initiatives with overarching business objectives.
  • Work closely with marketing to weave content into broader marketing campaigns and strategies.
  • Partner with marketing operations to prioritize and manage projects within established timelines.
  • Oversee a team of writers and designers, managing relationships with freelance and contract professionals.
  • Identify content gaps and explore innovative opportunities to enhance awareness, engagement, and conversion.

Content Development (25%):

  • Lead the production of high-quality, engaging content across multiple channels, including websites, social media, email, and other digital platforms.
  • Supervise the creation of written, visual, and multimedia content, ensuring adherence to brand guidelines and audience resonance.

Creative Oversight (25%):

  • Provide creative direction and mentorship.
  • Develop original concepts based on established voice and tone, collaborating with writers on copy execution.
  • Work with designers, writers, and other creative professionals to generate innovative and impactful content.
  • Stay updated on industry trends, emerging technologies, and best practices in content marketing and creative design.
  • Proactively seek opportunities to innovate and differentiate our content and creative strategies in the marketplace.

Additional Responsibilities:

  • May engage in special projects or other duties as assigned.

Supervisory and Budgetary Responsibilities:

  • Manage direct reports and operations team.
  • Oversee a team budget exceeding $100,000.
  • Engage with customers, clients, partners, or providers outside of the organization as necessary.

Qualifications:

  • 7+ years of experience in B2B and B2C marketing and/or marketing operations management.
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Demonstrated success in developing and executing effective content strategies that enhance brand awareness, engagement, and conversion.
  • Strong creative vision with the ability to translate ideas into compelling content across various formats and channels.

Skills and Abilities:

  • A passion for storytelling, creativity, and innovation, with a sharp eye for detail and design.
  • Exceptional project management and organizational skills.
  • Ability to embody and demonstrate the Company Values consistently.
  • Experience in analytics and performance management.
  • Capability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
  • Excellent verbal and written communication skills.
  • Proficient in building strong business relationships at all levels.
  • Strong interpersonal skills and attention to detail.
  • Solid organizational and time management abilities.
  • Ability to work both independently and collaboratively.
  • Strong critical thinking and creative problem-solving skills.
  • Proven ability to meet goals, commitments, and deadlines consistently.
  • Experience handling sensitive information with confidentiality.