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Head of Content Strategy

2 months ago

Alpharetta, United States LocumTenens Full time

Position Overview: The Director of Content and Creative is tasked with steering the internal content and creative services division to deliver captivating, engaging, and impactful creative concepts that support LocumTenens' offerings. This pivotal role is essential in advancing our brand narrative and ensuring our content resonates with our intended audience. A strategic mindset combined with exceptional leadership capabilities and a fervor for creativity and storytelling is crucial for success in this position.

Key Responsibilities:

Team Leadership (50%):

  • Guide the content and creative team in producing compelling, engaging, and brand-aligned content across diverse platforms.
  • Collaborate with the marketing team, as well as sales and recruiting departments, to ensure content initiatives align with overarching business objectives.
  • Work closely with marketing to integrate content into larger marketing campaigns and strategies.
  • Coordinate with marketing operations to manage and prioritize projects, ensuring timely delivery of milestones.
  • Oversee a team of writers and designers, managing relationships with freelance and contract personnel.
  • Identify content gaps and innovative opportunities to enhance awareness, engagement, and conversion rates.

Content Development (25%):

  • Lead the production of high-quality, engaging content across multiple channels, including the website, social media, email, and other digital platforms.
  • Supervise the creation of written, visual, and multimedia content, ensuring adherence to brand standards and audience resonance.

Creative Leadership (25%):

  • Provide creative direction and insights.
  • Develop original concepts based on established voice and tone, collaborating with writers for effective copy execution.
  • Work with designers, writers, and other creative professionals to generate innovative and impactful content.
  • Stay updated on industry trends, emerging technologies, and best practices in content marketing and creative design.
  • Proactively seek opportunities to innovate and distinguish our content and creative efforts in the marketplace.

Additional Responsibilities:

  • May engage in special projects or other duties as assigned.

Supervisory and Budgetary Responsibilities:

  • Manage direct reports and operations team.
  • Oversee a team budget exceeding $100,000.
  • Engage with customers, clients, partners, or providers outside of the organization as necessary.

Qualifications:

  • 7+ years of experience in B2B and B2C marketing and/or marketing operations management.
  • Bachelor's degree in marketing, communications, journalism, or a related discipline.
  • Demonstrated success in developing and executing effective content strategies that enhance brand awareness, engagement, and conversion.
  • Strong creative vision with the ability to translate concepts into compelling content across various formats and channels.

Skills and Abilities:

  • A passion for storytelling, creativity, and innovation, with a keen eye for detail and design.
  • Advanced project management and organizational skills.
  • Ability to embody and demonstrate Company Values consistently.
  • Experience in analytics and performance management.
  • Capability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
  • Exceptional communication skills, both verbal and written.
  • Ability to cultivate strong business relationships at all levels.
  • Strong interpersonal skills and attention to detail.
  • Excellent organizational and time management skills.
  • Capacity to work independently and collaboratively.
  • Solid critical thinking and creative problem-solving abilities.
  • Ability to consistently meet goals, commitments, and deadlines.
  • Experience handling sensitive information with confidentiality.