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Digital Marketing Strategist

1 month ago

Étreux, Hauts-de-France, United States Planet Interactive Full time
Senior Manager, Paid Media

Planet Interactives Cybersecurity Client is seeking a highly experienced Senior Manager, Paid Media to lead the development and management of B2B paid-media campaigns.

Key Responsibilities:
  • Collaborate with the department director and key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
  • Plan, create, and implement integrated digital marketing campaigns across multiple channels, focusing on segmentation and innovation.
  • Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
  • Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
  • Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
Requirements:
  • Bachelor's degree in marketing, business administration, or a related field.
  • Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, Google Ads, Native, and display).
  • Strong understanding of marketing automation platforms (Pardot, Marketo, or similar).
  • Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
  • Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.