Digital Marketing Strategist
4 weeks ago
About SER Group:
SER Group is a global leader in Intelligent Content Automation, empowering enterprise organizations to regain control of their documents and automate workflows with our AI-powered Doxis platform. With over five million users worldwide and 22 locations, we're driving digital transformation globally.
As a Marketing Campaign Manager, you will lead our marketing efforts in the US, developing and owning the US campaign plan, driving new pipeline creation and business growth. You will execute integrated B2B marketing campaigns across multiple channels (email, events, digital, social media, and more).
Key Responsibilities:
- Develop and own the US campaign plan, driving new pipeline creation and business growth.
- Execute integrated B2B marketing campaigns across multiple channels (email, events, digital, social media, and more).
- Collaborate with sales, BDR, product marketing, and external partners for cohesive and impactful campaigns.
- Continuously optimize campaign performance through A/B testing, data analysis, and budget management.
- Bring innovative ideas to elevate our marketing mix and achieve maximum ROI.
What you'll bring to SER Group
- 5+ years of experience in B2B marketing within SaaS or software industries.
- Proven track record of developing successful marketing campaigns that drive pipeline and revenue growth.
- Strong understanding of modern demand creation strategies, including target account strategies and AI in marketing.
- Expertise in marketing automation tools (e.g., Pardot, HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Excellent project management, communication, and collaboration skills.
Why Join SER Group? This is a unique career opportunity to be marketing hire #1 in the United States, making a significant impact while working with a diverse and international team. Expand your global horizons and help us shape the future of digital transformation
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