Senior Marketing Data Analyst, AWS Marketplace Demand Generation

1 month ago


Étreux, Hauts-de-France, United States oilandgas Full time

Transform data into actionable insights that inform marketing strategy and drive business results. Join our team as a Senior Marketing Data Analyst to develop data-driven solutions to optimize our marketing efforts across messaging, channels, and features.

About the Role

This is a critical position that will collaborate with stakeholders in marketing, product, engineering, and sales to enhance customer engagement relevance, predict customer needs, and measure marketing impact.

Key Responsibilities
  1. Multi-Touch Attribution and Market Mix Modeling: Develop and maintain sophisticated attribution models to accurately measure the impact of marketing channels and optimize cross-channel marketing strategies.
  2. Marketing Impact Measurement: Apply causal inference techniques to quantify the true impact of marketing initiatives.
  3. Customer Lifetime Value Prediction: Create predictive models to estimate CLV and inform strategies for customer acquisition, retention, and upsell opportunities.
  4. A/B Testing and Experimentation: Partner with marketing teams to design, execute, and analyze A/B tests and controlled experiments that optimize campaigns and marketing efforts.
  5. Customer Segmentation and Personalization: Design and implement data-driven segmentation strategies to identify customer personas and personalize marketing communications at scale.
  6. Conversion Optimization: Build models to prioritize high-quality leads for sales teams, improving sales efficiency and conversion rates.
About the Team

AWS Marketplace enables enterprises and startups to optimize how they discover, migrate, procure, and deploy trusted third-party software, data, and professional services as they migrate to and build in the cloud. The AWS Marketplace Marketing team exists to support this growth with global go-to-market (GTM) strategies and programs intended to accelerate discovery and adoption of AWS Marketplace-listed solutions.

The ideal candidate will have a strong understanding of statistical analysis and modeling techniques, including regression, clustering, and causal inference.



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