Strategic Communications Manager

4 days ago

Redmond, Washington, United States Mediabistro Full time
About the Role

We are seeking a highly skilled Communications Strategy Lead to join our team at Nintendo of America Inc. in Redmond, WA. As a key member of our Communications team, you will be responsible for developing and executing strategic communications plans to drive business growth and engagement.

Key Responsibilities
  • Partner with the NOA Communications team and publishing partners to prepare goals for third-party communications programs, including influencer marketing, social media marketing, and public relations.
  • Analyze gaming industry insights, summarize findings, and provide project management support to enable marketing insight development and campaign execution.
  • Evaluate results on an ongoing basis, adjusting and innovating to continuously improve ROI.
  • Develop and prepare trend reports to communicate strategic marketing opportunities and propose recommendations to stakeholders.
  • Report regularly to leadership on project status and key KPIs.
  • Lead the executional team responsible for reviewing and identifying third-party marketing beats to drive engagement on NOA social media channels and with traditional media targets.
  • Supervise daily work and ongoing development of assigned staff, championing team health and morale.
  • Build and maintain strong external relationships, working closely with development and publishing partners to align on complimentary strategies and deliver best-in-class work.
  • Collaborate with channel owners across Nintendo of America, including social media, public relations, influencer, and editorial teams.
  • Spearhead the development and implementation of tools and processes that optimize the team's ability to deliver on goals effectively and efficiently.
  • Supervise strategic integration of 3rd party titles into the full breadth of Nintendo of America's communications channels.
  • Set strategy and prioritization for 3rd party communications calendar.
  • Closely monitor current events within and outside the industry to ensure timely comms management, collaborating closely with key stakeholders to craft proactive and reactive messaging as needed.
  • As needed, represent Nintendo as an official corporate spokesperson.
  • As needed, manage allocated budget, including creation and execution of funding agreements, Action Memos, and invoices.
  • Maintain a considered and expansive understanding of industry trends and best practices.
Requirements
  • Minimum Six (6) years of related experience.
  • Two to three (2-3) years of experience as a people manager and team leader.
  • Robust background in data analytics, forecast tracking, and ongoing ROI assessment.
  • Extensive experience in deadline-driven, end-to-end project management, with a focus on social media and public relations.
  • Experience managing and maintaining project budgets.
  • Knowledge of strategic social media and influencer marketing practices.
  • Experience developing and executing social media and influencer marketing programs.
  • Experience working with external social media and influencer agencies/vendors.
  • In-depth knowledge of marketing tools, channels, and best practices.
  • In-depth knowledge of video games and the gaming industry.
  • Excellent gameplay skills, with ability to eloquently engage audiences while playing.
  • Software proficiencies: Advanced PC skills; emphasis on MS Office, Tableau, Smartsheet, Confluence.
  • Experience with communications insights tools like Netbase/Quid, Sprinklr and/or Metlwater.
  • Manages a team of professional individual contributors and/or supervisors.
  • A valid passport may be required for international travel.
  • Applies understanding of the business and how own area integrates with others to achieve departmental objectives.
  • Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent combination of education and experience.
What We Offer

Nintendo of America Inc. is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy, and respect for each other.

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

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