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Marketing Director

2 months ago

Toms River, New Jersey, United States Simon Property Group Full time
Job Summary

Simon Property Group is seeking a highly skilled Marketing Director to join our team. As a key member of our marketing team, you will be responsible for driving revenue growth through strategic marketing initiatives and developing effective marketing plans to achieve business objectives.

Key Responsibilities
  • Develop and execute annual marketing plans to drive revenue growth and achieve business objectives
  • Identify and create revenue opportunities through strategic positioning of mall assets, media assets, and mall programming
  • Responsible for developing and implementing retailer intensification strategies to enhance programming and drive sales
  • Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
  • Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses, and media expenses to support platform programming, Simon initiatives, and brand messaging
  • Develop and execute an annual marketing plan that strategically utilizes all platform programs, supports corporate marketing objectives, and positively impacts the center's core financial objectives, including EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
  • Coordinate shopping center visual merchandising, signage, and advertising programs
  • Maintain effective media relations by fielding media calls and preparing responses
  • Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Twitter, as well as an increase in data collection, SMS, and Email subscribers
  • Oversee management and budget of Guest Services, including hiring and training of the Guest Services Manager, assistance in hiring Guest Services Associates, and monitoring job performance of all Guest Services staff
  • Assist the Guest Services Manager in driving the center's gift card program
  • Participate in Manager on Duty rotation, staff meetings, and other relevant management responsibilities as a critical member of the mall management team at each center
Requirements
  • BA or BS degree with emphasis in sales, marketing, or business
  • 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
  • Knowledge of retail management, marketing, and advertising, and working knowledge of the media industry
  • Excellent interpersonal, communication, selling, and negotiation skills, with the ability to use tact and diplomacy when interacting with others
  • Superior computer skills, combined with the ability to effectively communicate verbally, visually, and in writing
  • Flexibility to work varied schedules, including weekends and evenings
  • Strong team building and coaching skills
  • Ability to handle multiple projects simultaneously
  • Some overnight travel required
  • Ability to think strategically
Leadership Capabilities
  • Strong organization and coordination skills
  • Strong team building and coaching skills
  • Ability to handle multiple projects simultaneously