Senior Paid Media Strategist
3 days ago
**Job Summary**
We are seeking a Senior Paid Media Strategist to lead our paid media strategy and execution. As a key member of our team, you will drive revenue growth, enhance brand visibility, and optimize overall ROI on total digital media spend. This role is pivotal in developing and implementing a paid media strategy across 4 distinct brands (Lofta, ApriaDirect, ApriaHome, and ByramBaby).
**Key Responsibilities:**
- Develop and execute comprehensive paid media strategies aligned with business objectives.
- Oversee campaign performance and identify optimization opportunities.
- Identify and implement improvement strategies in Google Ads and Bing Ads accounts.
**Requirements:**
- 7 – 10+ years of experience with agency or in-house team, with direct "hands on keys" role in Google Ads.
- Experience managing spend levels > $5M / year in Google Ads.
- Google Ads certifications.
**Salary Range:** $125,000 - $160,000 per year.
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