B2B Paid Media Specialist
3 weeks ago
We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team at Cypress HCM. As a key member of our marketing department, you will be responsible for developing and executing effective digital marketing strategies that drive business growth and revenue.
About the Role:
- Develop and implement comprehensive digital marketing plans that align with the company's overall business objectives.
- Leverage data and analytics to measure campaign effectiveness and make data-driven decisions.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
Responsibilities:
- Manage and optimize paid search, programmatic display, and social media campaigns to maximize ROI.
- Develop and maintain relationships with external partners, including search engine representatives and ad agencies.
- Stay up-to-date with industry trends and best practices, and apply this knowledge to improve marketing strategies and tactics.
Requirements:
- Minimum 3 years of experience in digital marketing, with a focus on paid search, programmatic display, and social media.
- Proven track record of success in developing and executing effective digital marketing campaigns.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and make recommendations.
Salary: $52.82 per hour.
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