Head of Marketing Performance

1 week ago

San Francisco, California, United States Databento Full time

The financial sector is experiencing unprecedented growth, yet many data providers remain entrenched in outdated practices, characterized by cumbersome onboarding, complex APIs, sluggish infrastructure, and high licensing fees.

Databento emerges as a pioneering market data provider, challenging the norm with the innovative concept that clients should only pay for the data they actually utilize. We empower some of the largest financial and fintech institutions globally while also lowering entry barriers for emerging startups, amassing over 4000 users in our inaugural year. Our team is comprised of former data professionals from renowned firms such as Two Sigma, Belvedere, Pico, Flow Traders, and Tower Research.

We provide comprehensive benefits including health, dental, disability, and life insurance, alongside 401(k) matching and visa sponsorships for full-time staff. Our work culture embraces 100% remote operations, with team members distributed worldwide and compensated in their local currencies.
Key Responsibilities

In this role, you will spearhead the company's performance marketing initiatives, which encompass the following tasks:

  • Formulate and execute SEO and SEM strategies tailored for each product launch.
  • Establish and monitor relevant metrics to assess the return on investment across various growth and marketing channels.
  • Produce technical content and advertisements aimed at our developer audience.
  • Implement diverse inbound and outbound marketing strategies along with innovative growth tactics.
  • Analyze competitors and their performance marketing approaches.
  • Collaborate with executive leadership to make informed decisions regarding budget allocation, branding, and overall company direction.
  • Develop and uphold a strong brand identity and image.
Desired Qualifications

The ideal candidate will possess exceptional communication skills across multiple platforms (social media, blog entries, technical documentation, press releases, conferences, etc.). Additional qualifications we seek include:
  • Experience within the financial market data sector, and/or a background in marketing API products aimed at developers.
  • Proficiency in programming languages/frameworks such as Python, C++, and Rust.
  • Experience in launching SEO and SEM campaigns on platforms like Google, LinkedIn, Reddit, and others.
  • Familiarity with CRM systems like Hubspot or Salesforce.
  • Experience with product-led growth (PLG) and inbound marketing methodologies.
  • A strong desire to thrive in a rapidly growing fintech startup environment.
Databento is committed to providing equal employment opportunities to all employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetic information. In addition to adhering to federal law, Databento complies with applicable state and local laws governing nondiscrimination in employment in every location where the company operates. This policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoffs, recalls, transfers, leaves of absence, compensation, and training. In accordance with applicable laws, we will consider qualified applicants with arrest and conviction records. If you require any accommodations, please inform us.

Our recruitment data indicates that underrepresented candidates often underestimate their qualifications. Even if your experience does not perfectly align with the listed qualifications, we encourage you to reach out.

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