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Digital Marketing Specialist

2 months ago

CO United States Bio-Techne Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Bio-Techne. As a key member of our digital marketing team, you will be responsible for driving paid search success and revenue growth for our robust portfolio of 500K+ products.

Key Responsibilities
  • Define and Execute Paid Digital Marketing Strategy
    • Develop and execute a paid digital marketing strategy of moderate to high complexity across search, display, video, and other channels.
  • Measure and Report Performance
    • Measure and report on the performance of all paid digital campaigns, assessing against goals (ROI and KPIs).
  • Collaborate with Business Unit and Digital Team
    • Collaborate with the business unit and digital team on new and creative paid strategies to support growth.
  • Conduct Keyword Research and Optimization
    • Conduct keyword research and optimize across various business units to ensure ads target the appropriate terms.
  • Produce Content Recommendations
    • Produce content recommendations for new and existing ads, as well as landing pages.
  • Provide Creative Direction
    • Provide creative direction for video and display assets.
  • Build and Optimize Campaigns
    • Build new campaigns, evaluate performance, and find opportunities for optimization in paid search platforms.
  • Train and Lead SEM Resources
    • Assist in training and serve as a lead SEM resource for Digital Marketing Specialists.
  • Prioritize Paid Digital Efforts
    • Work with the channel manager and cross-functionally to prioritize paid digital efforts, ensuring priorities are executed in a timely manner.
  • Present Performance and Growth Opportunities
    • Present paid search performance, strategic optimization, and growth opportunities to key stakeholders and leaders.
  • Identify and Implement Process Improvements
    • Identify and create plans for implementing process improvements.
  • Demonstrate EPIC Values
    • Demonstrate EPIC values in daily work.
Qualifications

To be successful in this role, you will need:

  • A B.A./B.S. degree and 3-6 years of professional experience or a combination of education, experience, and training that provides the necessary background for performing the work.
  • Google Ads certifications required for search and display network.
  • Strong understanding of Google Analytics 4, certification required.
  • Direct experience managing and optimizing multiple accounts with extensive sets of ad groups, ads, and keywords.
  • Strong core strength in analytics and developing data-driven strategies.
  • Ability to analyze data, measure and report on KPIs, and execute on recommendations.
  • Effective communication and relationship-building skills across broader teams and with key business stakeholders.
  • Comfortable writing and/or reviewing ad copy with the ability to adjust based on performance insights.
  • Ability to work in an agile, collaborative team environment.
  • Ability to work autonomously and make decisions with little oversight from management.
  • Ability to independently troubleshoot issues of moderate complexity.
  • Passionate about staying up to date on the newest paid digital trends and a curiosity for testing new ideas.
  • Previous experience in search engine optimization with a strong understanding of SEO/SEM cross-channel strategy.
  • Familiarity with SEO best practices, trends, and tools.
  • Familiarity with optimizing landing pages and A/B testing preferred.
  • Science background a plus, but not required.
Why Join Bio-Techne

We offer a competitive salary, extensive medical, vision, and dental plans for you and your family starting on day one. We invest in our employees' financial futures through 401k matching and an employee stock purchase plan. We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more. We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

We are an equal opportunity employer and welcome applications from all qualified candidates. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.