Digital Marketing Specialist

6 days ago

Miami FL United States Sana Skin Studio Full time

About Sana: 

Sana is a Miami-born skin studio redefining the skincare experience for a new generation through goal driven-facials, real guidance and clean skincare. Sana currently has three locations (Wynwood, Coconut Grove, Fort Lauderdale) and is rapidly expanding. More than a skin studio, Sana a growing movement towards healthier skin and self love. 


Sana’s operating culture is simple: the magic starts with our team. We want to create a culture built on trust, a positive working environment and accountability. Each member of our team is valued and recognized for their skills, expertise, and contributions. 


Position Overview: 

Sana is seeking a talented, motivated and dynamic digital marketing expert to join our growing team as the Digital Marketer Specialist. The ideal candidate is passionate about digital marketing, highly analytical, and possesses a deep understanding of digital marketing strategies across various channels.


You will be a key member of our growing team and crucial for the next level of growth as a company. You will be working closely with our CEO, CBO and COO. Meeting weekly in person and flexibility to work remote. 


Key Responsibilities:


Strategy: 

  • Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive customer acquisition, and enhance customer engagement.
  • Utilize data-driven insights to evaluate campaign performance, identify opportunities for optimization, and make data-backed recommendations to improve ROI.
  • Perform a dedicated market research and competitive analysis for Sana Skin Studio and complete hands-on research to truly understand the “Sana guest” and their desires. 
  • Stay informed about industry trends, emerging technologies, and competitor strategies to continuously innovate and stay ahead in the digital and marketing landscape.


Zenoti Lead:

  • Maximizing marketing capabilities of the platform.
  • Manage smart marketing campaigns and create target segments to understand customer behavior. Update campaigns quarterly and provide reporting on ROI.
  • Take Zenoti education courses to become an expert on the tools capabilities to increase sales and customer acquisition.


Email Marketing via Zenoti:

  • Create email marketing strategy to target our goals of increased sales, brand awareness and engagement. 
  • Develop newsletter content calendar in synergy with Social Media Manager and CBO and lead project management with our designer to create collateral needed. 
  • Schedule on-going and one time newsletter campaigns on Zenoti.
  • Work with Designer to revamp and build email flows and one-off emails to create a customer journey, drive product/member sales and improve member retention.
  • Create post-service email featuring products used / include a promotion offer (eg, 10% off two products or more purchased within 48 hours).
  • Develop detailed customer segmentation (by City/Region, Skin Type, Concerns, Age, Gender, Membership Type).
  • Develop and manage tailored marketing campaigns (email, text) for specific customer.
  • Analyze facial, product and add-on correlations to optimize marketing strategies.


Web Management 

  • Add new product listings to Shopify site with proper tagging, imagery etc. 
  • Work with the Retail Manager to ensure all products are added in real time. 
  • Continuously improve pages, tagging and functionality to optimize user experience.
  • Update Shopify headers and codes to leverage seasonal marketing communication. 
  • Build Shopify email campaigns. 
  • Look into expanding Shopify offerings.
  • Integrate Shopify email list to Zenoti list and increase email captures. 
  • Improve website SEO & help develop city pages. 
  • Lead website Audit and website redesign project with our developer. 


Integrated Marketing:

  • Promote brand partnerships, offerings and product launches across all channels (website, email, in-store, etc). 
  • Create SMS campaigns with quarterly strategy.
  • Oversee a direct mail campaign targeting people who live near studios (ex. FTL) 
  • Create codes for marketing use and referrals.
  • Understand paid advertising (IG Ads, Google Ads etc.) analytics and how we can increase ROI. 
  • Affiliate Marketing: Develop and execute a comprehensive strategy with Share-A-Sale, ensuring integration with other marketing efforts.
  • Referral Marketing: Establish and refine a referral marketing program, leveraging Zenoti tools or tools like ReferralCandy to enhance customer referrals.
  • Create a Faire profile to sell our Sana products. 


Organization:

  • Build Out Monday.com for Sana internal team 
  • Internal MKT file organization and proper storage
  • Create protocols for marketing processes 


Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Experience with Shopify and Klavio
  • Experience with booking platforms like Zenoti 
  • Background in digital marketing roles, preferably within the beauty or skincare industry.
  • Deep understanding of digital marketing channels, tools, and best practices.
  • Strong analytical skills with the ability to interpret data, analyze results, and generate actionable insights.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.


Location: Miami, FL


Type: Full-Time, Hybrid flexibility, Tuesdays and Thursdays in Office (9:00am-5:00pm)


Salary: Flexible based on experience


Benefits:

Opportunities for professional development and growth

401k available after 12 months 

Complimentary SuperSkin Membership

50% off products on payday 

Health insurance benefits (coming soon)

  • Digital Marketing Specialist

    3 weeks ago

    Miami, Florida, United States Graspa Group Full time

    Job Title: Digital Marketing SpecialistJob Summary:We are seeking a highly skilled Digital Marketing Specialist to join our team at Graspa Group. The ideal candidate will have a proven track record of creating and implementing successful online marketing strategies.Key Responsibilities:Develop and execute online marketing campaigns across various social...

  • Digital Marketing Specialist

    3 weeks ago

    Miami, Florida, United States eatOS POS Inc. Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at eatOS POS Inc. The ideal candidate will have a strong background in digital marketing, with experience in creating and executing successful social media campaigns.Key Responsibilities:Develop and implement social media strategies to...

  • Digital Marketing Specialist

    4 weeks ago

    Miami, Florida, United States Miccosukee Resort & Gaming Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at Miccosukee Resort & Gaming. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive engagement and conversions.Key Responsibilities:Develop and implement digital...

  • Digital Marketing Specialist

    3 weeks ago

    Miami, Florida, United States Florida International University Full time

    Job SummaryFlorida International University is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for creating and implementing effective digital marketing strategies to engage and attract students, faculty, and staff. Key ResponsibilitiesDevelop and execute digital marketing...

  • Digital Marketing Specialist

    3 weeks ago

    Miami, Florida, United States Graspa Group Full time

    Job Title: Digital Marketing SpecialistJob Summary:We are seeking a highly skilled Digital Marketing Specialist to join our team at Graspa Group. As a key member of our marketing team, you will be responsible for implementing and executing our online marketing strategies across various social media platforms.Key Responsibilities:Develop and implement social...

  • Digital Marketing Specialist

    3 weeks ago

    Miami, Florida, United States Omni Inclusive Full time

    Main Responsibilities:As a Marketing Communications Specialist at Omni Inclusive, you will be responsible for creating and managing digital content to engage our audience. This includes editing weekly newsletters, creating promotional emails, and managing our social media presence. You will also partner with Marketing Managers to coordinate and optimize ABM...

  • Digital Marketing Specialist

    5 days ago

    Miami, FL, United States VisaNation Full time

    VisaNation offers the most efficient and cost-effective solution to apply for a US green card. Our simple, intuitive software simplifies the filing of US green card applications. We offer a simplified process to US immigration applicants, saving them time and money while reducing errors. Our platform, coupled with deep legal expertise from...

  • Digital Marketing Specialist

    1 month ago

    Miami, United States Mad Cave Studios Full time

    Digital Marketing Specialist Location: Remote/Hybrid | Full-TimeAbout Us: Mad Cave Studios is a leading graphic novel and comic book publisher with multiple imprints, including Mad Cave, Maverick, Papercutz, and Nakama Press. We specialize in bringing stories to life across various age ranges, from middle-grade to young adult and beyond, with a deep focus...

  • Digital Marketing Specialist

    1 month ago

    Miami, United States Mad Cave Studios Full time

    Digital Marketing Specialist Location: Remote/Hybrid | Full-TimeAbout Us: Mad Cave Studios is a leading graphic novel and comic book publisher with multiple imprints, including Mad Cave, Maverick, Papercutz, and Nakama Press. We specialize in bringing stories to life across various age ranges, from middle-grade to young adult and beyond, with a deep focus...

  • Senior Digital Marketing Specialist

    4 weeks ago

    Miami, Florida, United States Olympus Corporation of the Americas Full time

    Job Title: Senior Digital Marketing SpecialistWe are seeking a highly skilled Senior Digital Marketing Specialist to join our team at Olympus Corporation of the Americas. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.Key...

  • Digital Marketing Specialist

    3 weeks ago

    Miami, United States Omnicom Media Group US Full time

    Job Summary: We are seeking a highly skilled Digital Marketing Specialist to join our team at Omnicom Media Group US. As an Account Executive, you will play a vital role in managing client accounts and ensuring the successful execution of brand strategies. You will be responsible for planning and executing digital marketing campaigns, maintaining client...

  • Digital Marketing Strategist

    4 weeks ago

    Miami, FL , USA, United States Miccosukee Resort & Gaming Full time

    Job Title: Digital Marketing SpecialistAt Miccosukee Resort & Gaming, we are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to drive engagement and conversions.Key Responsibilities:Develop and implement...

  • Digital Marketing Specialist

    7 days ago

    Boston, MA, United States Planet Interactive Full time

    Digital Marketing Specialist Duration: 5 Months - possibility for extension Location: Hybrid 3 days in office and 2 days WFH (Boston, MA) Pay Rate: Up to $37/HR (W2 and option for benefits) Planet Interactive's Higher-Education client is in need of a Digital Marketing Specialist for a month 5-month assignment starting in November 2024!The Digital Marketing...

  • Digital Marketing Strategist

    4 weeks ago

    Miami, FL , USA, United States Verizon Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team at Verizon. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing campaigns to drive brand awareness, generate leads, and increase customer engagement.Key ResponsibilitiesDevelop and execute digital marketing...

  • Digital Marketing Specialist

    4 weeks ago

    Miami, FL, USA, United States Insight Global Full time

    Job Title: Digital Advertising ManagerInsight Global is seeking a highly skilled Digital Advertising Manager to join our team in Miami, FL.The ideal candidate will have a strong understanding of various online marketing channels, digital advertising platforms, and be able to assist in the planning, execution, and optimization of our digital marketing...

  • Digital Marketing Strategist

    3 weeks ago

    Miami, Florida, United States Verizon Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team at Verizon. As a key member of our marketing operations team, you will be responsible for developing and implementing digital marketing campaigns to drive brand awareness, generate leads, and increase customer engagement.Key ResponsibilitiesDevelop and execute digital...

  • VP of Digital Marketing Operations

    4 weeks ago

    , MO, United States Digital Strike LLC Full time

    VP of Marketing ServicesDigital Strike LLC is seeking a highly skilled and experienced VP of Marketing Services to lead and oversee the digital marketing services teams at our fast-growing digital marketing agency. As a member of the Executive Leadership team, you will be responsible for managing day-to-day operations, driving strategic initiatives, and...

  • Digital Marketing Specialist

    4 days ago

    Raleigh, NC, United States Signal Full time

    General Summary of the PositionWe are looking for a highly skilled and motivated Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and executing effective digital marketing campaigns to increase brand awareness and drive engagement.Essential FunctionsPlan, execute, and manage digital...

  • Digital Marketing Specialist

    4 weeks ago

    Miami, FL , USA, United States Florida International University Full time

    Job SummaryFlorida International University is seeking a highly skilled Digital Marketing Specialist to support the maintenance of editorial standards and accuracy/quality of enrollment marketing and communications content. The ideal candidate will assist in the creation of content strategy recommendations for enrollment marketing and communications clients...

  • Digital Marketing Strategist

    3 weeks ago

    Miami, FL , USA, United States Optimum7 Full time

    About UsOptimum7 is a marketing-focused digital agency driven by a relentless pursuit of growth and innovation in digital marketing and eCommerce solutions. Led by our founder, Duran Inci, who brings over 20 years of expertise in digital marketing and web development, we are a dynamic and results-oriented team that thrives on curiosity and a hunger for...