Digital Marketing Strategist

3 days ago


IL United States The LaSalle Group Full time
Join Our Team as a Digital Marketing Specialist

LaSalle Network is a leading staffing, recruiting, and culture firm dedicated to delivering exceptional results with a comprehensive training and development program. We are seeking a highly motivated and forward-thinking Digital Marketing Specialist to support our growing internal marketing team.

Key Responsibilities:
  • Optimize marketing automation and lead nurturing processes through email marketing campaigns
  • Grow new leads by converting website traffic through calls-to-action, landing pages, and lead generation content
  • Develop, implement, and enhance LaSalle Network's digital and print marketing and communications strategy
  • Create, manage, and distribute email and newsletter content to prospects and clients
  • Analyze and report on marketing data, ROI, and campaign performance using our Marketing Tech Stack: Google Analytics, Google Search Console, etc.
  • Establish analytics to understand how our inbound marketing activity turns into customers and continually refine our process to convert clients
  • Assist with the development and execution of paid advertising campaigns
  • Manage surveys and track responses, trends, and data
  • Craft new website and landing pages
  • Optimize website copy for SEO, conduct keyword research and analysis, and monitor SEO performance using Semrush
  • Create proposals and pitch decks and execute Request for Proposals (RFPs)
  • Leverage Canva, Google Slides, and the Adobe Suite to create collateral to market our services
  • Plan in-person and virtual events from ideation to setup to teardown
Requirements:
  • Bachelor's degree in Marketing, Communications, Public Relations, or an equivalent field
  • 2+ years of marketing experience
  • Excellent verbal and written communication skills
  • High energy and strong work ethic
  • Flexibility and a positive attitude with an eagerness to learn and innate curiosity

We are an Equal Opportunity Employer and welcome applications from diverse candidates. If you are a motivated and forward-thinking individual looking to take your career to the next level, please apply today.



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