Digital Marketing Strategist
3 days ago
LaSalle Network is a leading staffing, recruiting, and culture firm dedicated to delivering exceptional results with a comprehensive training and development program. We are seeking a highly motivated and forward-thinking Digital Marketing Specialist to support our growing internal marketing team.
Key Responsibilities:- Optimize marketing automation and lead nurturing processes through email marketing campaigns
- Grow new leads by converting website traffic through calls-to-action, landing pages, and lead generation content
- Develop, implement, and enhance LaSalle Network's digital and print marketing and communications strategy
- Create, manage, and distribute email and newsletter content to prospects and clients
- Analyze and report on marketing data, ROI, and campaign performance using our Marketing Tech Stack: Google Analytics, Google Search Console, etc.
- Establish analytics to understand how our inbound marketing activity turns into customers and continually refine our process to convert clients
- Assist with the development and execution of paid advertising campaigns
- Manage surveys and track responses, trends, and data
- Craft new website and landing pages
- Optimize website copy for SEO, conduct keyword research and analysis, and monitor SEO performance using Semrush
- Create proposals and pitch decks and execute Request for Proposals (RFPs)
- Leverage Canva, Google Slides, and the Adobe Suite to create collateral to market our services
- Plan in-person and virtual events from ideation to setup to teardown
- Bachelor's degree in Marketing, Communications, Public Relations, or an equivalent field
- 2+ years of marketing experience
- Excellent verbal and written communication skills
- High energy and strong work ethic
- Flexibility and a positive attitude with an eagerness to learn and innate curiosity
We are an Equal Opportunity Employer and welcome applications from diverse candidates. If you are a motivated and forward-thinking individual looking to take your career to the next level, please apply today.
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