Digital Marketing Specialist
6 days ago
The Digital Marketing Specialist is responsible for developing and executing email campaigns, including automated and promotional emails, using an external email service provider's application tool. This role also involves creating segmentation strategies, cadence, and sequencing for SMS efforts. Additionally, the specialist will build and deploy communications related to Kirkland's Loyalty program, K Club, based on the CRM team's program growth approach.
Key Qualifications
- Bachelor's Degree in Marketing, Business, or a related field
- 1-2 years of experience in a similar role
- Proficient in Adobe Creative Suite, especially Photoshop and Illustrator
- Experience with HTML and A/B testing methodologies
- Ability to work independently and as part of a team
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