Field Marketing Director

2 weeks ago


Fort Ritchie, Maryland, United States Aramark Full time
Job Description

As a Field Marketing Director for Aramark SeniorLIFE+, you will be responsible for planning, managing, and guiding weekly, monthly, and seasonal marketing initiatives in collaboration with the LOB Marketing and Communications team, alongside client community marketing leaders based on programmatic and community targets.

Key Responsibilities
  • Conducts marketing research and data collection, including focus groups, surveying, campus mapping, trend development/research, and competitive pricing analysis.
  • Develops and executes marketing plans, new strategies, and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
  • Supports business development with Request for Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs).
  • Coordinates special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing.
  • Builts relationships with clients, organization department heads, and subgroups/community groups.
Requirements
  • Requires B.A. and/or MBA, with 7+ years marketing experience.
  • Requires at least 2 years of product, marketing, and/or merchandising experience.
  • Requires people management experience for at least 1-2 direct reports.
  • A proven ability to increase sales and measure the impact/return on investment on implementation of programs.
  • A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically.
  • Must have excellent interpersonal skills, including presentation, public speaking, and client interaction skills.
  • Must be able to efficiently utilize social media and MS Office Suite products to accomplish work tasks (Outlook, Word, Excel, and PowerPoint).
  • Preferred knowledge of Adobe Acrobat Pro and Adobe Suite products.
  • Valid driver's license and vehicle.

This role may have physical demands, including lifting, bending, pushing, pulling, and/or extended walking and standing. This role may also require uniforms and/or usage of Personal Protective Equipment (PPE).

Aramark is an equal employment opportunity employer and welcomes applications from diverse candidates.



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