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Associate Brand Manager, Masterbrand

2 months ago

Boston, Massachusetts, United States The LEGO Group Full time
Job Description

We are seeking a highly skilled Associate Brand Manager to join our team at The LEGO Group. As a key member of our Brand Management team, you will be responsible for developing and executing marketing strategies to drive brand equity and sales growth in the U.S. market.

Key Responsibilities
  • Develop and implement localized, integrated marketing plans for the masterbrand, in partnership with internal and external agencies.
  • Manage budgets and financials related to marketing campaigns and overall business health.
  • Collaborate with other marketing teams to optimize platform integration, agency relationships, and performance frameworks.
  • Foster strong internal relationships with customer teams to deliver integrated activation plans across channels and platforms.
  • Support Senior Brand Manager in managing partnership relationships with agencies, IP, and vendors.
Requirements
  • 3+ years of experience in a marketing role, ideally in CPG, entertainment, or technology marketing.
  • Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health.
  • Effective collaborator and negotiator with a passion for building relationships across functions and business units.
  • Experience driving strong retail partner relationships and implementing marketing programs to build joint commercial value with larger retailers.
  • Proven success in driving meaningful innovation and consistently seeking new ideas and approaches.
What We Offer
  • Competitive salary range of $78,800 - $118,300 USD.
  • Comprehensive remuneration package, including benefits and a generous colleague discount.
  • Opportunity to work with a dynamic and inclusive team, committed to equal employment opportunity and equal pay.
  • Flexible hybrid working model, with a focus on work-life balance and employee well-being.