CRM Personalization Lead

4 days ago


New York, New York, United States Etsy Full time
Job Description

This is a full-time position reporting to the Senior Manager of Retention Marketing. You will be responsible for developing a comprehensive CRM personalization strategy for buyer retention, using machine learning to deliver highly targeted push notifications, SMS, email, and in-app messages that boost user engagement.

You will lead a cross-functional approach by partnering with Product, Engineering, Merchandising, and Marketing Analytics to seamlessly integrate personalized CRM strategies within the broader product experience. The salary for this position is estimated to be around $150,000 per year, depending on location and experience.



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