CRM Data Analyst
3 weeks ago
Saks OFF 5TH, a leading luxury off-price retailer, seeks a highly analytical CRM Data Analyst to join its team.
The ideal candidate will possess exceptional data analysis skills, with a strong background in CRM, customer analysis, and reporting. They will be responsible for organizing and analyzing marketing and customer data to help deepen market influence and build long-lasting customer relationships.
Key Responsibilities:
- Analyze customer behavior to advise key business stakeholders on new opportunities to acquire, retain, and reactivate lapsed customers.
- Collaborate with ESP, Creative, Digital Strategy, Loyalty QA, and Production teams to timely sign off on lifecycle marketing assets.
- Perform A/B tests and measure performance to continually optimize campaigns across channels.
- Continuously identify opportunities for efficiency and conduct research on best practices and benchmarks to drive best-in-class email, SMS, push marketing.
- Assist with the onboarding of new platforms/partners and support technical campaign implementation.
- Manage and maintain the data quality/hygiene of the CRM database.
- Bachelor's Degree in Marketing, Business, Analytics, or similar field.
- 1-2 years of experience in Marketing, Finance, Retail, or similar.
- Strong background in analysis, able to pull insights and recommendations out of data to make strong, data-driven recommendations and decisions.
- Proficient in Microsoft Office, especially Excel, Outlook, PowerPoint, and Teams.
The estimated salary range for this position is $62,500 - $70,000/year, including a full range of medical, financial, and other benefits (including 401(k) eligibility and various paid time off benefits).
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Data Analyst CRM Specialist
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