Associate Account Executive

5 days ago


Grand Rapids MI USA, United States The E.W. Scripps Company Full time
About the Role

The E.W. Scripps Company is seeking a highly motivated and detail-oriented Associate Account Executive to join our team in Grand Rapids, MI. As an Associate Account Executive, you will play a key role in assisting and teaching a working knowledge of the various moving pieces within broadcast and digital advertising sales.

Key Responsibilities
  • Local Sales:
    • Support the entire sales process to advertising agencies and direct clients.
    • Process orders into station systems and generate contracts.
    • Schedule paid programming and resolve airtime scheduling problems such as revisions, make goods, preemptions, discrepancies, and cancellations.
  • Research/Marketing:
    • Prepare analysis of market program audiences and estimates.
    • Utilize research to position the station as a premiere marketing vehicle.
    • Assist sales in marketing initiatives.
    • Create sales campaigns and presentations.
    • Work with audience insights and data analytics related to ratings and products.
  • Traffic:
    • Input local copy instructions and orders.
    • Obtain commercial material to be used by Traffic for on-air schedules.
  • Overall:
    • Help develop new business for multi-platform media sales, including online video, mobile, digital/OTT sales, and broadcast.
    • Perform client services, including but not limited to, avail presentations, package preparation, copy writing, credit applications, and collections.
    • Create non-traditional revenue opportunities.
    • Coordinate production efforts for new clients.
    • Execute post-buy analyses of broadcast and digital schedules.
    • Perform other duties as needed and directed by the Sales Management Team.
    Requirements
    • BS/BA in a related discipline preferred or equivalent years of experience.
    What We Offer
    • A fast-paced and dynamic work environment.
    • The opportunity to learn and grow in a company that values innovation and excellence.
    • A competitive salary and benefits package.
    • The chance to work with a talented and dedicated team of professionals.


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