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Creator Partnership Manager

2 months ago

Austin, Texas, United States Yellowbird® Full time

Are you passionate about social media and the power of influencers? If you thrive on building genuine connections and strategically utilizing creators to enhance brand visibility and engagement, we would love to hear from you.

Yellowbird® is seeking an Influencer Marketing Manager to elevate our influencer marketing initiatives. As a vital member of our marketing team, you will be instrumental in crafting and executing influencer campaigns that resonate with our brand ethos and objectives, contributing to the ongoing success of the Yellowbird® brand.

Your role will involve identifying, engaging, and nurturing relationships with influencers across diverse social media platforms, negotiating unique collaborations, and assessing the effectiveness of each campaign. Your creativity, exceptional communication skills, and ability to recognize influential voices in the digital space will be crucial in amplifying the Yellowbird® brand and enhancing our market presence.

Key Responsibilities:
  • Designing influencer marketing strategies and campaigns that reflect Yellowbird®'s brand voice and goals, from inception to execution.
  • Researching and pinpointing relevant influencers within the food, health and wellness, and creative entertainment sectors.
  • Initiating, cultivating, and managing influencer relationships, including daily communication and negotiation of both short-term and long-term partnerships.
  • Overseeing and enhancing the Product Seeding Program to drive awareness, build relationships, and explore potential influencer collaborations.
  • Collaborating with internal teams to ensure cohesive integration of influencer marketing with other marketing efforts.
  • Evaluating and reporting on campaign performance, using data-driven insights to refine future influencer marketing strategies.
  • Keeping abreast of industry trends, competitive dynamics, and best practices to maintain a leading edge in influencer marketing.

Qualifications:

Essential Skills:
  • Demonstrated experience working with a diverse range of influential creators, from micro to macro.
  • Familiarity with influencer marketing tools and platforms.
  • Proven ability to manage influencer budgets, content, and track return on investment.
  • Strong understanding of social media platforms, influencers, and digital marketing trends.
  • Successful track record of executing influencer marketing campaigns from conception to completion.
  • Excellent negotiation and communication skills, with a talent for building and maintaining influencer relationships.
  • Creative mindset with a knack for identifying engaging and authentic content.
  • Analytical skills to assess content data and derive actionable insights.
  • Ability to collaborate effectively across various teams.
  • Experience with content creation and design software (e.g., Adobe Creative Suite) is advantageous.
  • Flexibility to adapt influencer strategies as needed.
Educational Background:
  • Bachelor's degree in Journalism, Filmmaking, Marketing, Communications, or a related field.
  • 3+ years of experience in influencer marketing or related roles.
  • Self-motivated with strong time management and organizational abilities.
  • Experience in the packaged food sector is a plus.
  • Genuine enthusiasm for the Yellowbird® brand and the plant-based, real food movement.

If you are eager to make a significant impact in the realm of influencer marketing and join a dedicated team that is transforming the hot sauce industry, we encourage you to consider this opportunity.

Benefits:

Yellowbird® is proud to be an Equal Opportunity Employer.

Compensation and Benefits:
  • Competitive salary (commensurate with experience)
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Paid Time Off
  • Paid parental leave
Work Environment:
  • 4 days/week in-office & 1 day/week remote work
  • Travel up to 20% for brand and industry events