Head of Performance Marketing

2 weeks ago

Stamford, Connecticut, United States The Ladders Full time
About The Ladders:

The Ladders is a premier career advancement platform dedicated to empowering professionals in their pursuit of success. Established with a mission to connect job seekers with high-quality opportunities, we focus on providing resources that enhance career growth and development. Our commitment to excellence is reflected in our innovative approach to job matching and career services, ensuring that our users have access to the best tools for their professional journey.

About the Role:

The Head of Performance Marketing position is ideal for a metrics-oriented individual with a solid history of executing effective multi-channel growth initiatives.

Key Responsibilities:
  • Oversee a substantial performance marketing budget, adhering to strict cost-per-acquisition benchmarks to drive sustainable growth across various channels, including wholesale, digital, retail, and marketplace.
  • Enhance the media strategy through a test-and-learn methodology, ensuring we capitalize on all available acquisition opportunities.
  • Manage our digital marketing agency, consistently pushing for top-tier acquisition strategies.
  • Collaborate with the retention marketing team to foster loyalty among new customers, meeting defined repeat purchase targets.
  • Work alongside all trading channels to create exceptional customer experiences that prioritize conversion.
  • Advise product development teams on necessary actions to meet acquisition objectives, providing insightful analyses to inform future purchasing decisions.
  • Continuously assess customer lifetime values based on recruitment channels and products to refine our customer acquisition strategies as our offerings expand.
  • Lead the strategy for performance creative, partnering with brand and creative teams to develop marketing materials tailored to various acquisition tactics.
  • Collaborate with marketing on campaign briefs throughout the year to achieve integrated outcomes, working closely with site, creative, product, marketing, and analytics teams to execute campaigns effectively.
  • Balance immediate performance targets with long-term strategic planning to enhance brand visibility while executing exemplary marketing campaigns to drive business growth.
  • Maintain a data-centric approach, focusing on improving data capture and analysis to support our growth objectives.
  • Oversee the evaluation, implementation, and management of marketing technology systems, including incrementality, attribution, and analytics.
  • Embrace a test-and-learn philosophy in all initiatives to stay ahead in the dynamic landscape of performance marketing.
  • Lead and mentor a high-performing team to achieve strategic goals and objectives.
Qualifications:
  • 8+ years of experience in performance marketing, with at least 3 years in a managerial role.
  • Experience managing a significant performance marketing budget.
  • Demonstrated success in achieving key growth metrics (e.g., CPA, CAC, ROAS, LTV).
  • In-depth knowledge of all digital marketing channels.
  • Proficient in web analytics tools, such as GA4.
  • Exceptional analytical, organizational, and time management skills.
  • Strong attention to detail and the ability to work efficiently in a fast-paced environment.
  • Proven ability to collaborate across functions, particularly with brand marketing and creative teams.
  • Strategic mindset with the capability to develop and execute long-term plans while also being hands-on when necessary.
  • Able to thrive under pressure and meet deadlines.
Benefits:
  • Comprehensive benefits package, including medical, dental, and vision coverage.
  • 401K plan.
  • Employee Assistance Program.
  • Paid Time Off.
  • Generous holiday schedule.
  • Flexible work schedule and remote work options.
  • Company incentive program.
  • Parental leave.
  • Generous employee discounts.
Job Type: Full Time

Reports to: VP, Ecommerce

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