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Head of Search Engine Optimization

2 months ago

Stamford, Connecticut, United States Franklin Templeton Full time

At Franklin Templeton, we are committed to advancing our industry by creating innovative solutions that assist our clients in reaching their investment objectives. Our diverse and dynamic organization encompasses asset management, wealth management, and fintech, providing numerous avenues for investors to progress toward their goals. Our talented teams, operating globally, bring a unique and broad expertise. From our inclusive, flexible culture to our diverse global business, we offer opportunities that not only help you realize your potential but also contribute to our clients' successes.

Join us in achieving superior outcomes for our clients worldwide

What is the Head of Search Engine Optimization responsible for?

We are seeking a dedicated and knowledgeable Head of Search Engine Optimization to lead our SEO initiatives. As a key member of the Global Marketing team, you will play a pivotal role in defining our SEO strategy, executing essential SEO tasks, and collaborating with regional leaders to enhance the company's organic search presence globally.

What are the ongoing responsibilities of the Head of Search Engine Optimization?

  • Formulate and execute the SEO strategy for Franklin Templeton's websites across various regions.
  • Oversee daily SEO operations, including keyword analysis, competitor research, and content enhancement.
  • Serve as the in-house SEO authority to guide, educate, and support regional marketing teams on content development and SEO best practices.
  • Collaborate closely with our development team to identify and resolve technical SEO challenges.
  • Utilize various SEO tools to analyze performance and provide actionable insights.
  • Work in partnership with internal and external teams to enhance Paid Search initiatives.
  • Coordinate with regional marketing leaders and the Social Media Director to establish the SEO content strategy for each market.
What qualifications, skills, and experience are essential for success?
  • Bachelor's degree.
  • A minimum of 3 years of experience in SEO with a demonstrated history of success.
  • Comprehensive understanding of all facets of SEO, including staying current with the latest trends, algorithm changes, and industry developments.
  • Proficiency in SEO tools such as Google Search Console, SEMrush, and Screaming Frog.
  • Exceptional communication and relationship-building abilities.
  • Ability to work independently, setting objectives and managing activities to achieve goals.
  • Strong business judgment and ethical standards.
  • Capability to present a portfolio showcasing SEO achievements.
  • Experience working across multiple countries and regions is advantageous.
  • Preferred experience in financial services marketing, with a solid understanding of financial services and related sectors.
Franklin Templeton provides a competitive and comprehensive range of total rewards—both monetary and non-monetary—designed to support the whole person and recognize their time, talents, and contributions. In addition to base compensation, we offer other forms of compensation such as discretionary bonuses, 401k plans, health insurance, and various perks. Several factors are considered in compensation decisions, including but not limited to location, job-related knowledge, skills, and experience. We apply a total reward philosophy that encompasses all aspects of compensation and benefits.

Experience our inclusive culture and achieve your professional and personal aspirations

Our culture is shaped by our diverse global workforce and our core values. Regardless of your interests, lifestyle, or background, there is a place for you at Franklin Templeton. We equip employees with the tools, resources, and learning opportunities necessary to excel in their careers and personal lives.

By joining us, you will become part of a culture that prioritizes employee well-being and offers comprehensive support for a positive and healthy lifestyle. We recognize that benefits are fundamental to employee well-being and may vary based on individual needs. Whether you require support for maintaining your physical and mental health, saving for life's milestones, caring for family members, or making a positive impact in your community, we strive to meet your needs.

Highlights of our benefits include:
  • Three weeks of paid time off in the first year.
  • Medical, dental, and vision insurance.
  • 401(k) Retirement Plan with an 85% company match on your pre-tax and/or Roth contributions, up to IRS limits.
  • Employee Stock Investment Program.
  • Learning and Education Assistance Program (LEAP).
  • Purchase of company funds with no sales charge.
  • Onsite fitness and recreation facilities.
  • Onsite cafeteria at select locations.

Learn more about the extensive benefits we offer at Franklin Templeton.

Franklin Templeton is an Equal Opportunity Employer. We are dedicated to providing equal employment opportunities to all applicants and existing employees, evaluating qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

Franklin Templeton is committed to fostering a diverse and inclusive environment.