Digital Marketing Content Specialist

3 weeks ago


Washington, Washington, D.C., United States InsideHigherEd Full time
Job Title: Digital Marketing Content Creator

Job Summary:

The University of South Carolina is seeking a student to work for the 2024-25 academic year as a Digital Marketing Content Creator, supporting the marketing team with initiatives.

Key Responsibilities:

* Work closely with the marketing team to devise and enact a content strategy that not only aligns with the University's brand objectives but also amplifies engagement.

* Take the helm to interact with our followers and collect audience insights to refine future content strategies.

* Ensure a harmonious content strategy across various social media platforms to maintain brand consistency and enhance our reach.

* Create visually stunning photo and video content that resonates with our audience and aligns with our brand voice and values.

* Conceptualize, shoot, edit, and distribute high-quality videos for use on digital platforms, including social media, websites, and other promotional materials.

* Work closely with cross-functional teams, including marketing, product, design, and digital operations, to ensure a seamless integration of visual content into broader campaigns.

* Stay informed about visual trends in photography and videography, industry updates, and content marketing best practices to incorporate fresh and innovative ideas into visual content creation that align with marketing strategies.

Requirements:

* Majoring or Minoring in Media Arts, Marketing, Mass Communications, Theatre, or Film and Media Studies.

* Experience in Photoshop.

* Have a fundamental understanding of marketing and how social media platforms (i.e. Instagram, Facebook, etc.) are constructed.

* Have strong verbal and written communication skills.

* Have excellent organizational skills.

* Be detailed-oriented.

Preferred Qualifications:

* Have experience in video editing in Premiere Pro, Final Cut Pro X, or on an iPhone.

What We Offer:

* A competitive hourly rate.

* Opportunities for professional growth and development.

* A dynamic and supportive work environment.

How to Apply:

To completely apply to this posting, please provide a sample of your (prior) work as a cinematographer, video editor, photo editor, or actor/performer. Please be sure to attach your sample before submitting your application.

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