Technical Marketing Engineer

6 days ago

Morrisville, North Carolina, United States Renesas Full time
Job Title: Technical Marketing Engineer

Company Description

Job Description

To further strengthen our Global Distribution Technical Marketing team, we are seeking a Technical Marketing Engineer who will develop and execute tailored promotion activities driving Broad Market business growth for a dedicated set of product categories within the industrial markets.

To achieve your goals, you will work closely with Renesas Business Units, Regional Marketing, and Distributors to gain an understanding of market needs, prepare business potential analysis, develop innovative technical marketing campaigns, and act as an interface to Renesas Product Line and System Solution teams.

Key Responsibilities:

  • Accelerate the opportunity funnel, drive design-wins, and revenue growth within the Industrial channel/distribution customer base with regional FAE/Sales partners.
  • Develop marketing collateral and fighting guides for the target application segments that leverage the full Renesas portfolio and promote the Renesas value proposition vs competition.
  • Engage with key customers within the segment to drive solution wins and collect customer feedback to shape our next-generation solution spec requirements and influence our roadmap.
  • Work to evangelize our solutions and take them to the masses.
  • Prepare and present quarterly insights to showcase solution development, customer traction, and global performance.
  • Align available tools and collateral to simplify the partner training and user-experience for channel/distribution FAEs/sales to accelerate design-win funnel growth.
  • Support the preparation and execution of Trainings & Campaigns to maximize the design-in of all Renesas product lines and align messaging to match the needs of the audience.
  • Work across Renesas partners to develop business potential analysis, identify gaps, and collaborate in driving plans and roadmaps to achieve growth targets.
  • Establish close relationships with Distributors' Sales and Marketing organizations, executing Marketing plans leveraging Distributors marketing vehicles, driving proper alignment to vertical and regional teams.
  • Participate in and support QBRs with internal and external sales and marketing distributor teams to review results and identify gaps and areas of improvement.

Qualifications:

  • Bachelor's degree in engineering (Masters is a plus), within a relevant electrical engineering or software/computer engineering discipline.
  • Proven success developing technical materials and marketing programs that motivate and empower revenue growth.
  • Any relevant internship, CO-OP program, or industry technical experience with responsibility in Product, Design, Applications, or Technical Marketing role is a plus.
  • Knowledge and insight of the Industrial electronics or equipment market is a plus.
  • Self-motivated, results-oriented, and has a drive to win.
  • Good project management and interpersonal skills with the ability to take initiative in a challenging, fast-paced environment with a broad scope of peers within Renesas.
  • Experience working and leading a project with a cross-functional team and an ability to deliver solutions on schedule.
  • Strong acumen in creating presentations, regular reports, and presenting in a way that is easily understood and actionable with internal stakeholders and distribution partners.
  • Driven by an innovative, creative problem-solving approach with a knack for brainstorming and creative solutions to improve the customer experience. Comfortable trying new ways to approach problems and improve solutions.
  • Excellent organization, communication, problem-solving, and presentation skills.
  • Ability to work under pressure and in a fast-paced environment.
  • Travel required to meet with key channel marketing partners, key customer sites, and drive execution of marketing initiatives with close engagement and on-site meetings with key product line partners within Renesas.
  • Ability to work in cross-functional and global teams.
  • Experienced MS Office user, advanced in using Excel and PowerPoint.
  • Strong written and communication skills in English.

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