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Global Brand Equity Director
2 months ago
**Job Title:** Global Brand Equity Director
**Company:** STAAR Surgical
**Location:** Global
**Job Type:** Full-time
**About Us:
STAAR Surgical is a leading medical device company that develops and manufactures innovative ophthalmic surgical devices. We are seeking a highly experienced Global Brand Equity Director to lead our brand strategy and marketing communications efforts.
Key Responsibilities:- Develop and execute a comprehensive global brand strategy that aligns with the company's overall goals and objectives.
- Lead the creation of marketing campaigns to effectively communicate the brand message and drive brand awareness and consideration.
- Partner with global marketing and regional teams to roll out and localize the brand strategy and communication execution.
- Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
- Establish, measure, and evaluate against benchmarks and KPIs toward yearly goals, strategic initiatives, and individual campaigns.
- Establish recommendations for global agency approach to ensure global consistency while allowing for local adaptation.
- Partner with commercial teams to ensure close collaboration across key in-market decision-making.
- Oversee contracts and agreements for brand partnerships and talent agreements.
- Able to travel approximately 20% to 40%.
- Bachelor's degree in marketing, business administration, or directly related field or equivalent combination of education/experience.
- Minimum 15 years' experience in leading marketing/brand management preferred.
- Consumer marketing experience required in fields where products are focused on actively utilizing Direct to Consumer Advertising to drive revenue growth.
- Experience in global marketing required; building global marketing plans, developing global marketing campaigns, implementing global brand guidance for synergistic regional and local deployment across strategy and execution.
- Demonstrated ability to understand and navigate global marketing and communication landscape; with respect to cultural diversity, regulatory differences, and operating models across markets of relevance.
- Significant experience within integrated communication planning across multiple channels; including digital, social media, PR to support branding and drive brand awareness and consideration through these channels.
- Demonstrated experience driving financial and analytical acumen in the deployment of marketing plans for performance and growth.
- Experience in leading organizational change management to adapt to and reflect changing business landscape, organizational shifts, etc.
- Proven skills at leading Marketing personnel across direct and indirect reporting lines to achieve business objectives in agile business environment across divergent global markets.
- Strong strategic acumen, quantitative/analytical skills with the ability to prioritize growth opportunities based on financial impact and results.
- Strong Brand Management experience, with an ability to interface with cross-functional teams, agencies (of all types and sizes), and senior leadership to achieve brand equity goals and campaign milestones.
- Highly motivated, organized, and self-starting leadership; demonstrated ability to partner across departments, functions, and regions to deliver key marketing plans and execution.
- Strong communication skills and cross-cultural sensitivity with experience presenting to executive teams as well as key stakeholders (customers, partners, etc.).
$215k - $265k - Final compensation will depend on experience.
**Equal Opportunity Employer:** STAAR Surgical is an Equal Opportunity/Affirmative Action employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran or disability status, or any other characteristic protected by law.
