Global Diagnostics Public Relations Manager

3 weeks ago

Lake Forest, California, United States Abbott Full time
About the Role

We are seeking an experienced Public Relations Manager to join our team in Lake Forest, IL. The ideal candidate will have a strong background in public relations, media relations, and communications, with a proven track record of top-tier media placements and strategic communications.

The Public Relations Manager will work closely with the Senior Director, Public Affairs to set and drive global PR strategy and storytelling for Abbott's diagnostics business. This includes developing and executing external public relations strategies and approaches for key product launches, clinical and real-world data, product awareness programs, and influencer programming.

The successful candidate will have experience working on thought leadership and corporate reputation/positioning programs, as well as counseling senior management. They will also have strong experience in developing compelling content, including key positioning, messaging, and communications materials.

Key Responsibilities

  • Develop and execute global, integrated, insights-led campaigns to maintain and enhance Abbott as the leader in diagnostics.
  • Work with top-tier business, technology, lifestyle, and consumer reporters to enhance and protect the company's reputation and advance business objectives.
  • Develop strategy, plans, and provide strategic counsel to business leaders and key stakeholders across the business.
  • Oversee development of messages, press materials, and other communications tools.
  • Identify and anticipate issues and work with appropriate functions to counsel management on reputation/business impact and influence business decision-making process.

Requirements

  • Bachelor's degree in journalism, public relations, communications, business, marketing, or related field.
  • 6+ years of experience in public relations, media relations, and/or communications with a deep understanding of how to use external communications to enhance reputation.
  • Experience working on thought leadership and corporate reputation/positioning programs.
  • Experience working with and counseling senior management.
  • Strong experience in developing compelling content, including key positioning, messaging, and communications materials.

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