Global Brand Equity Director

4 weeks ago

Lake Forest, California, United States STAAR Surgical Full time
Job Title: Sr. Director, Global Brand Equity

At STAAR Surgical, we are seeking a highly experienced and strategic leader to join our team as Sr. Director, Global Brand Equity. This role will be responsible for leading our global brand equity and communication efforts, shaping and executing the overall brand strategy of the company and portfolio of brands.

Key Responsibilities:
  • Develop and maintain a global communication approach, including execution of a global brand audit, global asset repository, and global claims matrix.
  • Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
  • Develop a comprehensive brand strategy that aligns with the company's overall goals and objectives for the brands, portfolio, and platforms.
  • Lead the creation of marketing campaigns, in partnership with Global Marketing and the regions, to effectively communicate the brand, portfolio, and platform message.
  • Partner with regions and markets to roll out and localize the brand strategy and communication execution, ensuring brand values remain intact while market dynamics and cultural considerations are incorporated.
  • Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
  • Establish, measure, and evaluate against benchmarks and KPIs toward yearly goals, strategic initiatives, and individual campaigns.
Requirements:
  • Minimum 15 years' experience in leading marketing/brand management, with a strong background in global marketing and communication planning.
  • Proven skills in leading marketing personnel across direct and indirect reporting lines to achieve business objectives in an agile business environment.
  • Strong strategic acumen, quantitative/analytical skills, and ability to prioritize growth opportunities based on financial impact and results.
  • Strong brand management experience, with an ability to interface with cross-functional teams, agencies, and senior leadership to achieve brand equity goals and campaign milestones.
What We Offer:

STAAR Surgical is an Equal Opportunity/Affirmative Action employer and offers a competitive salary range of $215k - $265k, depending on experience. We are committed to creating a diverse and inclusive work environment and welcome applications from qualified candidates.

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