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Marketing Director

2 months ago

Washington, Washington, D.C., United States Capitol Riverfront Business Improvement District Full time
Job Title: Director of Marketing and Communications

We are seeking a highly skilled and experienced Director of Marketing and Communications to join our team at the Capitol Riverfront Business Improvement District. This is a unique opportunity to lead our marketing and communications efforts, shaping the perception of our neighborhood as a vibrant destination for commerce, shopping, dining, nightlife, and tourism.

Key Responsibilities:
  • Develop and direct the work plan, budget, staff, and operations for the Marketing and Communications program area.
  • Cultivate a high-performance and collaborative culture that fully leverages existing staff, selected contractors/consultants, and interns to deliver the work plan.
  • Prepare and present briefings to the BID Board at quarterly meetings and as requested.
Strategic Communications:
  • Design, implement, and maintain a strategic communications plan for the BID to include relationships with the media, sponsorships, publications, and press releases designed to positively promote the BID within the community.
  • Support the design, implement, and maintain a public affairs plan for the BID to include key political and community partners to position the BID for support.
  • Secure coverage for the BID and neighborhood that furthers the mission and goals. Serve as the primary point of contact for press and media.
  • Collaborate with the Communications Coordinator to develop and disseminate collateral, informative material, and bulletins, as needed.
  • Identify speaking opportunities for BID senior leadership that will enhance the visibility of the neighborhood and work of the BID.
Marketing and Programs:
  • Ensure a strong brand by overseeing a strong comprehensive brand identity system across all collateral (printed, online, and in the public realm). Ensure brand visibility and consistency.
  • Collaborate with the Marketing and Events Manager to identify and define the type, scale, tone, theme, and content of events to ensure brand alignment.
  • Attend community events and activations, as needed, to support event logistics.
  • Compile an annual comprehensive marketing and event plan for BID-sponsored events.
  • Seek out revenue opportunities that support BID programming and operations.
Digital Media:
  • Design, implement, and maintain a strategic digital media plan for the BID to both maximize engagement and inform perception by amplifying the visibility of BID assets.
  • Ensure that the BID website is current and useful.
  • Develop and disseminate digital content across relevant platforms.
Qualifications:
  • Bachelor's Degree in Business, Communications, Journalism, Political Science, Economic Development, or related discipline. A graduate degree in a related field is desirable.
  • 7+ years of experience in marketing, public relations, advertising, and strategic communications.
  • Experience working in public affairs with government, stakeholder, and community groups.
  • Experience in graphic design, placemaking, and real estate or related disciplines, preferred.
  • Understanding of urban planning and economic development issues confronting business owners, property owners, public agencies, and community organizations.
Technology Skills:
  • Computer skills and proficiency in working with basic software programs, e.g., MS Outlook, Word, Excel, PowerPoint, SharePoint, and other presentation applications, Internet, and Salesforce.
  • Knowledge of and experience with social media platforms.
  • Knowledge of and experience with graphic/digital design software.
Required Knowledge and Skills:
  • Entrepreneurial, energetic, imaginative, well-organized, and capable of functioning effectively in a very independent situation.
  • Organized and detail-oriented with excellent verbal and written communications, public speaking, and interpersonal skills, including the ability to build relationships and support among various stakeholders.
  • Proven ability to develop and maintain effective working relationships and partnerships with Boards, City Hall staff, volunteers, donors, community groups, and other agencies. Maintain periodic contact and network with peer-level professionals.
  • Ability to work varied hours, including nights and weekends.
  • Must be willing to travel and have access to reliable transportation.
  • Outstanding customer service skills, in person and electronic (email and phone).
  • Ability to lift and carry up to 30 lbs.