Brand Marketing Specialist

3 weeks ago

Yonkers, New York, United States Bask and Lather Co Full time

About Bask & Lather LLC

Bask & Lather LLC is a renowned e-commerce haircare company based in Westchester, NY, specializing in high-quality, natural hair care products. We are seeking a dedicated and imaginative Brand Marketing & Project Coordinator to join our dynamic team.

Our Mission

We are committed to formulating premium, science-backed hair care products using natural ingredients, focusing on nurturing healthier hair and empowering our customers with the knowledge and tools to achieve vibrant, resilient hair—all while prioritizing affordability and customer satisfaction.

Key Responsibilities

  • Content Management
  • Organize and manage the brand's digital content, ensuring it aligns with marketing goals and brand identity.
  • Collaborate with the email and SMS teams to execute high-performing marketing campaigns that resonate with our audience.
  • Create, refresh, and curate engaging website content.
  • Asset Management
  • Maintain a digital asset library, ensuring timely updates for partners and internal teams.

Project Coordination

  • Assist in planning and executing marketing campaigns and projects from inception to completion.
  • Coordinate schedules and timelines to ensure project milestones are met.
  • Communicate effectively with cross-functional teams to ensure alignment and address any project-related challenges.

Creative Development

  • Maintain cadence and content selection process for refreshing ad creatives for the advertising team.
  • Plan and execute initiatives that align with business objectives to meet outlined goals.

Event Participation

  • Participate in industry events and trade shows to represent the brand and gather market insights.

Market Research

  • Conduct research to gather insights on target audiences, industry trends, and competitors.
  • Optimize keywords for Amazon, YouTube, and Pinterest to improve visibility.

Requirements

  • Bachelor's Degree in Marketing, Communication, or a related field.
  • 1-3 years of professional marketing experience.
  • Proficiency in Canva; basic graphic and video editing skills are a plus.
  • Experience with minor website editing, email marketing, and SMS marketing.
  • Strong writing, proofreading, and digital marketing skills.
  • Exceptional organizational skills with the ability to manage multiple projects in a fast-paced environment.
  • A proactive and innovative mindset.
  • Understanding of digital marketing channels (SEO, SEM, social media).
  • Excellent ability to analyze data for actionable insights. Proficiency in Excel and spreadsheets required.
  • Strong market research skills to identify trends and preferences.
  • Knowledge of e-commerce platforms and affiliate/influencer marketing is preferred.

Additional Responsibilities

  • Assist in managing various marketing channels, including paid search, SEO, email, social media, and influencer partnerships in conjunction with internal and external teams.
  • Support marketing research initiatives.
  • Monitor key performance metrics (KPIs) to evaluate marketing effectiveness and recommend adjustments.

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