Digital Investment Associate Director

1 day ago

Atlanta, Georgia, United States Publicis Groupe Full time
Job Title: Associate Director, Digital Investment

At Publicis Groupe, we are seeking an experienced Associate Director to lead our digital investment team. As a key member of our media agency, you will be responsible for driving innovation and growth through breakthrough ideas and strategies.

Key Responsibilities:
  • Lead a team of dedicated digital specialists in the vertical pillar areas of contextual digital display, including cross-device, PC, and mobile advertising.
  • Ensure team has the digital expertise to design the link between fluid contact choices and platforms to create experiences.
  • Educate, push, and drive innovation among teams in key vertical areas.
  • Actively advise and consult category teams in the development of digital strategies and ideas.
  • Project manage up and down, funnel workload, meet project timelines, and develop plans from beginning to end (brief to strategy to negotiation to activation).
  • Identify and create training and development opportunities for the broader teams to ensure digital expertise.
  • Drive development and implementation of best practices.
  • Develop robust case studies leveraging both internal and external examples to highlight work.
  • Understand addressability and targeting application in all digital platforms.
  • Deploy strong communication to handle multiple lines of communication across clients, agencies, partners, and internal teams.
  • Build partnerships and relationships in the search, mobile, and social media space with publishers and service / technology providers.
Qualifications:
  • 5+ years of experience within Media Buying/Investment/Planning.
  • Fluent in digital planning and activation (integrated, traditional campaign experience is a plus).
  • Strong client-facing experience.
  • Strong quantitative skills, including analytical abilities and math proficiency.
  • Solid verbal and written communication skills.
  • Technical proficiency, particularly with the following tools: Prisma, Mediaocean, MBOX, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, Third-party ad measurement and traffic tools (e.g. Integral Ad Science), Excel, Word, PowerPoint.
  • Critical thinking and problem-solving abilities.
  • Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure.
  • Detail-oriented and able to produce accurate work.
  • Leadership skills.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

All your information will be kept confidential according to EEO guidelines.

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