Strategic Marketing Lead
2 weeks ago
AMTRACO, a prominent holding organization located in Franksville, WI, manages the shared services of HR, IT, and Finance across its diverse business units. The company encompasses four primary operational segments:
- EPSI – dedicated to distribution within the surface finishing sector on a global scale.
- STM – a producer of pressure-sensitive adhesive tapes.
- FAST – focused on the distribution of tapes and associated products for various sectors.
- SBM – involved in commercial real estate investment and leasing activities.
Opportunity for a Marketing Manager
We are seeking a proactive Marketing Manager to spearhead a variety of marketing initiatives, digital strategies, lead generation efforts, and market analysis.
Core Responsibilities:
- Oversee the execution of impactful marketing campaigns from inception to completion.
- Investigate both organic and paid acquisition strategies for maximum outreach.
- Develop engaging content for digital platforms and social media to captivate target demographics.
- Forge strategic alliances within the industry.
- Effectively manage the marketing budget.
- Evaluate campaign effectiveness and refine strategies accordingly.
- Analyze consumer trends to optimize marketing approaches.
- Perform additional duties as assigned.
Essential Qualifications:
- Demonstrated marketing experience with a strong desire to learn.
- Proven ability to engage industrial audiences through compelling campaigns.
- Familiarity with web analytics tools and Google AdWords.
- Strong numerical skills coupled with creative communication abilities.
- Awareness of contemporary online marketing trends and methodologies.
- Bachelor's degree in Marketing or a related discipline.
What We Offer:
- Attractive salary with performance-based bonuses.
- Comprehensive health and wellness packages.
- Retirement savings plan with employer contributions.
- Generous vacation and paid time off policies.
- Opportunities for career advancement and flexible work arrangements.
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