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Digital Marketing Director
1 month ago
WTTW/Chicago PBS and WFMT/Chicago Classical seek an experienced professional to drive strategic marketing objectives, including audience and member lead generation, cultivation, acquisition, and retention.
Key Responsibilities:- Create and execute digital marketing and fundraising initiatives and campaigns to increase audience and membership, with a focus on increasing streaming viewership and monthly donors.
- Manage lead generation and conversion goals to drive revenue growth while maximizing ROI.
- Manage budget and agency partners to optimize performance.
- Collaborate with marketing staff and internal creative services to lead content and design development for digital touchpoints.
- Optimize Google AdWords grant; propose strategic digital advertising budget, create display and/or retargeting ads, and paid social that will deliver a healthy pipeline of prospects and move donors through the lifecycle.
- Own KPIs for digital/email marketing, leverage Google Analytics and other reporting tools to track and optimize digital performance against goals, provide regular analytics reports, identify trends, and innovate to increase engagement and results.
- Coordinate with direct response membership staff on omni-channel fundraising campaigns, ensuring the creation and delivery of strategic support messaging is consistent across platforms.
- Work with digital, database operations, and gift processing departments to assess and implement improvements to existing backend processes, procedures, and vendors for digital engagement and giving.
- Keep pulse on the digital landscape, recommending new ideas, growth opportunities, and strategies.
- 7-10 years of experience in digital marketing, with emphasis on direct response.
- Strong Microsoft Office skills, including hands-on knowledge of advanced features of Word, Excel, and PowerPoint.
- Proven success in managing digital advertising, including display, paid social, retargeting, with experience in Google AdWords.
- Working knowledge of email marketing platforms, CRM systems, content scheduling, Google Analytics, Facebook, and Twitter Analytics.
- Working knowledge of Adobe Creative Suite products a plus.
B.A. or B.S. degree in marketing, fundraising, or related field.
Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer. Diversity is a core value at WTTW|WFMT. We are passionate about building and sustaining an inclusive and equitable working environment for all staff.
