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Head of Industry Marketing for Healthcare

2 months ago

Seattle, Washington, United States AmazonWebServices Full time
Job Title: Head of Industry Marketing for Healthcare

We are seeking an experienced marketing leader to join our team as the Head of Industry Marketing for Healthcare. As a key member of our industry marketing team, you will be responsible for developing and executing our global industry marketing strategy for the Healthcare and Life Sciences vertical.

About the Role

This is a unique opportunity to shape the way our customers innovate and modernize their operations using cloud technology. You will lead a team of marketing experts globally, drive collaboration across multiple areas of AWS, and develop a holistic marketing plan that meets the needs of our HCLS organization.

Key Responsibilities
  • Develop and manage our vertical marketing plans focused on HCLS customers and partners, including defining the industry strategy and execution.
  • Interlock with leaders from AWS product and engineering teams, product marketing, our local marketing teams across the globe, and sales/business development to create compelling marketing plans.
  • Ensure delivery of industry-specific, differentiated solutions supported by thought-leadership papers, executive briefs, architectural references, and customer stories.
  • Engage with industry analysts and press to influence market awareness, perception, and understanding of how AWS solutions deliver industry-specific value.
  • Hold a high bar for marketing activities, defining success metrics, measurement methods, and reporting processes.
About the Team

We value diverse experiences and encourage candidates from all backgrounds to apply. Our team is passionate about using technology to create business outcomes in the HCLS vertical, and we're looking for someone who shares our enthusiasm.

Requirements
  • A minimum of 15 years B2B marketing experience, with demonstrated experience marketing technology solutions to Healthcare and Life Sciences companies.
  • Demonstrated experience developing, implementing, and managing integrated marketing campaigns, including idea generation, execution, tracking, measurement, and refinement.
  • Demonstrated experience creating industry and account-specific messaging and content, branding, and customer acquisition and nurture programs.
  • Demonstrated experience in hiring and developing geographically-dispersed teams.
  • Demonstrated experience as a people leader managing direct reports and indirect reporting lines.
  • Superior oral and written communication skills with an innate attention to detail.
  • Proven ability to analyze complex market and account dynamics and develop a marketing strategy.
  • Ability to work independently and autonomously.
  • Adept at presenting to senior executives (internal and external).
  • Willingness to travel up to 40%.