Marketing Brand Manager

3 days ago


Plymouth, Michigan, United States Alliance Franchise Brands Full time
Job Title: Marketing Brand Manager

At Alliance Franchise Brands, we are seeking a highly skilled Marketing Brand Manager to join our team. As a key member of our marketing team, you will be responsible for managing and executing lead generation activities across various local marketing programs, including email marketing, website updates, social media, SEO, SEM, direct mail, and other business development tactics.

Key Responsibilities:
  • Develop and implement marketing plans aligned with the overall business objectives, with a focus on lead generation for all locations.
  • Conduct market research to identify trends, competitor activities, and opportunities for growth.
  • Work closely with senior marketing managers and corporate-owned location leadership to ensure their support.
  • Maintain and enhance the brand image and identity across all marketing initiatives.
  • Ensure brand consistency and compliance with brand guidelines at both the corporate and franchise levels.
  • Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing to improve rankings, engagement, and lead generation for corporate-owned locations.
  • Provide marketing support to corporate-owned locations and franchise members, offering guidance on local marketing initiatives.
  • Develop marketing collateral and materials for franchise use.
  • Update and train franchise members to update local websites using our content management system (CMS).
Requirements:
  • Bachelor's degree and 5+ years of experience in marketing or a related field.
  • Hands-on experience with digital marketing, website content management system updates, creative development, email marketing, and social media posting and advertising.
  • Marketing agency business and B2B experience is a plus.
  • Solid understanding of Google Analytics and Ads platforms.
  • Basic creative design and video editing skills.
  • Proficient in Microsoft Office.
What We Offer:
  • A professional corporate and team-oriented environment.
  • A hybrid work schedule with at least 2 days each week in the office.
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.


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