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Marketing Director

2 months ago

Troy, Michigan, United States Jobot Full time
Marketing Director Job Description

We are seeking a highly experienced Marketing Director to join our team at Jobot. As a Marketing Director, you will be responsible for developing and executing strategic marketing plans to attract potential customers and retain existing ones.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies that include digital, social, and traditional marketing methods.
  • Lead and manage all PPC campaigns, including Google Ads and Bing Ads.
  • Utilize social media channels effectively to deliver marketing content.
  • Optimize website content for SEO to increase organic search visibility and traffic.
  • Develop and manage marketing budgets.
  • Drive brand strategy to increase brand awareness and market share.
  • Oversee the creation, execution, and analysis of paid social campaigns.
  • Lead and manage the digital media strategy, including content development and distribution across multiple platforms.
  • Develop and execute go-to-market strategies for new products or services.
  • Collaborate with cross-functional teams to develop marketing strategies and initiatives.
  • Analyze data to determine campaign efficiency.
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines.
  • Develop and communicate marketing plans, campaign results, and project recommendations to senior management team.
Requirements:
  • A minimum of 5+ years of experience in a marketing director role.
  • Proven experience developing marketing plans and campaigns.
  • Strong knowledge of digital marketing, including PPC, SEO, Google Ads, Bing Ads, and social media platforms.
  • Experience with paid social, brand strategy, paid media, digital media, social media, advertising, and go-to-market strategies.
  • Strong understanding of the property management and real estate markets in the finance industry.
  • Excellent leadership, communication, and decision-making skills.
  • Bachelor's degree in marketing, business, or related field.
  • Strong analytical skills, with a goal-oriented attitude.
  • Excellent understanding of the full marketing mix.
  • Up-to-date with latest trends and marketing best practices.
  • Comfortable working with numbers, metrics, and spreadsheets.
  • Excellent command of the English language.

We offer a competitive salary, full benefits, 401k, annual bonus, PTO, and career growth opportunities. If you are an experienced Marketing Director looking to take your strategic vision to the next level, please apply now.