Paid Social Media Strategist

4 weeks ago

Cleveland, Ohio, United States D Brands Full time
About D Brands

We're a rapidly growing strategic consulting firm based in Los Angeles, disrupting the traditional agency model through modern and sophisticated advisory services. Our team consists of experts in Marketing, Creative, Technology, Social Media, and Supply Chain.

Job Summary

We're seeking an experienced Paid Social Media Manager to execute a best-in-class acquisition strategy for D Brands. This includes leading audience and messaging strategies, managing media budgets, forecasting channel efficiency, and driving growth through testing and optimization.

Key Responsibilities
  • Develop and execute a comprehensive paid social media buying strategy, including planning, execution, and measurement of campaigns.
  • Partner with internal teams to identify areas of opportunity for continuous improvement, increasing brand awareness, qualified traffic, retention, and better CAC and LTV.
  • Uncover deep consumer audience insights, identify consumer intent, and present actionable recommendations.
  • Execute A/B experimentation, learning, and risk-taking to raise campaign performance.
  • Guide investment, maintain communication, and develop strategic partnerships with key stakeholders.
  • Monitor and troubleshoot media spend daily, identifying opportunities and performance issues.
  • Define key performance indicators, create and review tracking reports, and discuss ongoing optimization opportunities.
  • Manage budget forecasts and phasing of spends throughout the year.
  • Support new client auditing with business development across paid media channels.
Requirements
  • Bachelor's degree in Communications, Marketing, Media, or related field.
  • Minimum 4 years of experience in paid social media planning and execution.
  • Expert understanding of Meta, TikTok, and Pinterest Ads marketing channels and tools.
  • Experience in Google Analytics and other analytics tools.
  • Advanced customer-centric analytical skills and substantial problem-solving ability.
  • Multi-functional project management and strategy development skills.
  • Excellent communication, storytelling, and presentation skills.
  • Ability to execute rapidly and successfully in an unstructured environment.
What We Offer

We offer a dynamic and supportive work environment, opportunities for growth and development, and a competitive compensation package.

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