Director of Performance Marketing

3 days ago


Los Angeles, California, United States VEGAMOUR, INC. Full time
About Us

VEGAMOUR, INC. is a pioneering hair wellness company that combines cutting-edge molecular science with sustainably harvested, plant-based actives to create clean formulas that promote hair and scalp health.

We're committed to biodiversity, community, Fair Trade, and corporate responsibility. Our mission is to advocate the use of thoughtfully sourced, organic plant actives in creating superior wellness and beauty products that benefit both people and the planet.

Job Summary

We're seeking a seasoned Director of Performance Marketing to lead our paid media strategy, execution, and optimization. As a key member of our growth team, you'll drive customer acquisition across multiple channels, including Paid Search, Paid Social, Video/OTT, Display, Podcast, and Affiliates.

Key Responsibilities
  1. Strategy Development: Develop and implement a comprehensive performance marketing strategy to achieve key KPIs for customer acquisition.
  2. Data Analysis: Analyze and optimize key drivers of CAC through data-driven insights, communicating the impact of performance media on e-commerce business to executive and cross-functional teams.
  3. Budget and Forecasting: Manage the performance marketing budget effectively, forecasting channel performance and pacing, setting and adapting goals as necessary.
  4. Team Leadership: Lead, mentor, and inspire a team of internal marketing professionals, fostering a culture of collaboration and innovation.
  5. Cross-Functional Collaboration: Work closely with CRM, analytics, product, creative, and content teams to ensure cohesive messaging and branding across all channels.
  6. Market Research: Stay ahead of industry trends and competitive landscape to identify new opportunities for growth and improvement.
  7. Testing and Optimization: Implement A/B testing and other methodologies to continuously improve campaign performance.
Requirements
  • 10+ years of experience in paid media buying, customer acquisition/direct response marketing.
  • Proven track record of developing and executing successful performance marketing strategies that drive customer acquisition across Google Ads, Facebook Ads, Affiliates, and other paid media.
  • Strategic thinker with the ability to develop long-term plans and execute them effectively.
  • Strong analytical skills with the ability to derive insights from data and make data-driven decisions.
  • Deep knowledge of key players in the performance media landscape and how to effectively utilize these partners across the media portfolio.
  • Experience managing budgets and optimizing marketing spend to achieve business goals.
  • Excellent communication and interpersonal skills with the ability to build strong relationships with cross-functional teams and executive stakeholders.
  • Experience managing and leading teams in a fast-paced and dynamic environment.
What We Offer
  • Target Base Salary Range $110K - $154K.
  • Competitive total package including annual bonus and equity.
  • Health Insurance: Medical, Dental, and Vision - we cover 90% for employees and 60% for dependents.
  • 401K + 3% match plan.
  • Unlimited PTO.
  • Generous Paid Parental Leave.


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