Digital Marketing Performance Analyst
2 days ago
We are seeking a highly skilled Digital Marketing Performance Analyst to join our Traffic Acquisition and Analytics Team at Connexity. As a key member of our team, you will be responsible for analyzing and reporting on big data to drive growth for our company and clients.
Key Responsibilities- Allocate 40% of your time to producing and reporting on business unit metrics relevant to traffic, monetization, and conversion quality.
- Formulate hypotheses that can be tested, measured, and reported on to a larger audience.
- Support business initiatives by identifying key trends in big data that can drive growth for the business.
- Validate data integrity in all analyses performed.
- Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers).
- Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations.
- Manage the quality of inbound and outbound traffic and optimize toward business targets daily.
- Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins.
- Produce and present executive reports that provide recommendations to drive high-level decision-making.
- Lead projects and pitch ideas for products/processes that enhance operational effectiveness.
- Develop project and product roadmaps that support the growth of business units owned.
- Play a key role in mentoring and guiding the professional development of junior-level analysts.
- Participate in hiring process when applicable (define role, evaluate resumes, screen, hire).
- Develop training protocol and onboard new hires to be operationally effective within three months.
- 5+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns.
- Performance marketing / direct response advertising experience required.
- BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred.
We offer a comprehensive benefits package, including equity, career growth, flexible time off, casual work environment, competitive compensation, and more.
Headquartered in Santa Monica, we operate sites and business services in the US, UK, EMEA, and APAC. We are committed to providing a culture that supports diversity, equity, and inclusion, and we encourage individuality and celebrate our differences.
We are open to 100% remote work in the following states: CA, CT, CO, FL, NJ, NV, NY, TX, and WA.
The pay range for this position is $105K- $135K, and compensation packages include a variety of perks such as equity, competitive 401(k) match, rich benefits, etc.
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