Creative Strategy Lead, The Female Quotient

6 days ago

California, United States The Female Quotient Full time
About the Role

We are seeking a highly skilled and experienced Director, Creative Strategy to join our team at The Female Quotient. As a key member of our organization, you will play a critical role in driving and supporting sponsorships, sales, and marketing initiatives through strategic proposal creation across our events, content, and monetizable products.

Key Responsibilities

Branded Creative Strategy

  • Develop and execute a comprehensive branded creative strategy that aligns with our business goals and objectives.
  • Create best-in-class sales and partnership proposals, templates, and RFP responses, including general presentations, tentpole development, one-sheets, and case studies.
  • Partner with sales and partnership leads on client meetings, pitches, and breaking into new advertiser categories.
  • Design and implement processes and efficiencies to ensure seamless workflow between sales and supporting teams.

Content Development

  • Collaborate with our social and design teams to develop a branded content approach that captures new audiences and drives sellable opportunities.
  • Build out the strategy and framework for commercial partnerships that align with our business goals.

Process and Project Management

  • Develop and implement processes and efficiencies to ensure seamless workflow between sales and supporting teams.

Requirements

  • Deep knowledge of the media industry, including industry marketing and visibility opportunities, digital content companies, and products.
  • Ability to work in a fast-paced start-up environment, be highly collaborative, and manage multiple people, deadlines, and partnerships.
  • Significant experience in integrated marketing, sales marketing, brand strategy, creative strategy, and/or branded content roles executing high-volume, integrated digital advertising campaigns.
  • Publisher experience preferred, specifically at a social-first publisher.
  • Perfectionist with a focus on clarity, cleanliness, and consistency across decks, collateral, creative, and strategy.
  • Expertise in Google Slides and ability to build decks within our templates.
  • Strong understanding of client KPIs and ability to strategically align our products with core KPIs to achieve success.
  • Fluency in digital media language across all mediums, including impressions, CTR, CPM, eCPM, CPV, vCPM, etc.
  • Extreme attention to detail.
  • Passionate about working closely with partners, forming strong relationships, and driving revenue.
  • Excellent communication, interpersonal, and organizational skills.
  • Stay on the pulse of the marketing and advertising industry and have a strong understanding of the evolving landscape.
  • Passion for advancing gender equality in the workplace.
  • Ability to wear multiple hats.

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