Senior Campaign Manager, Central Activation
3 weeks ago
Overview:
Publicis Media's Central Activation team is seeking a highly skilled Senior Campaign Manager to support the successful implementation and execution of paid social campaigns for our largest clients. As a key member of the team, you will be responsible for managing paid social campaigns, troubleshooting delivery and performance issues, and collaborating with internal teams to provide clients with recommendations and optimization strategies.
Responsibilities:
- Manage paid social campaigns, including campaign builds, performance optimization, and reporting
- Act as lead for Campaign Managers, supporting queries and communicating activation best practices
- Liaise with Planning/Strategy teams to ensure accuracy in media execution
- Conduct full analysis of campaign performance, optimizations, and issues
- Work with internal teams to provide clients with recommendations and optimization strategies that align with campaign KPIs
- Traffic all creatives into platform and set up campaigns prior to launch date
- Maintain knowledge of media technology buying platforms and analytic tools
- Analyze campaign performance and make strategic investment and tactical media optimizations
- Develop insights based on campaign performance reporting
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs
Requirements:
- Bachelor's degree
- 3+ years of biddable media experience, with a focus on Social planning, activation, operations, etc.
- 2+ years of experience working in platforms such as Meta/Tiktok/Pinterest Ads Manager, etc
- Data-driven mindset
- Proficient-to-Advanced Excel Expertise
- Excellent written and verbal communication skills
- Experience with ad tech platforms, manual bidding platforms, APIs, etc.
- Excellent relationship building, diplomacy, and decision making skills with ability to think creatively
- Proficiency with Microsoft office suite
Additional Information:
Publicis Media is an equal opportunity employer and welcomes applications from diverse candidates. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
We offer a comprehensive benefits package, including health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.
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