Senior Campaign Manager, Central Activation

4 weeks ago


Atlanta, Georgia, United States Publicis Groupe Full time
Job Summary:

Publicis Media's Central Activation team is seeking a Senior Campaign Manager to support the successful implementation and execution of paid social campaigns for Publicis Media clients. The ideal candidate will have experience in paid social campaign management functions, including campaign builds, performance optimization principles, and reporting capabilities.

Key Responsibilities:

Manage paid social campaigns, troubleshoot campaign delivery and performance issues, and act as lead for Campaign Managers. Liaise with Planning/Strategy teams to ensure accuracy in media execution and conduct full analysis of campaign performance, optimizations, and issues. Work with internal teams to provide clients with recommendations and optimization strategies that align with campaign KPIs. Maintain knowledge of media technology buying platforms and analytic tools, and analyze campaign performance to make strategic investment and tactical media optimizations. Develop insights based on campaign performance reporting and deliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs.

Requirements:

Bachelor's degree and 3+ years of biddable media experience, with a focus on Social planning, activation, operations, etc. Proficient-to-Advanced Excel Expertise and excellent written and verbal communication skills. Experience with ad tech platforms, manual bidding platforms, APIs, etc. and excellent relationship building, diplomacy, and decision making skills with ability to think creatively. Proficiency with Microsoft office suite and additional information available upon request.

Why Join Us:

Publicis Groupe is a global leader in marketing, media, and digital transformation. We offer a comprehensive benefits package, including health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs, and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.

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