Digital Content Marketing Strategist

1 week ago


Johnston, Rhode Island, United States Citizens Full time

Job Summary

Citizens is seeking a highly skilled Digital Content Marketing Strategist to join our Enterprise Social Media and Content Strategy team. As a key member of our team, you will be responsible for developing and executing distinct and robust content marketing plans that drive awareness, engagement, and retention for our Private Bank and Private Wealth businesses.

The ideal candidate will bring expertise in a broad range of digital content, social media, and digital marketing tactics to help partner teams drive action through distinctive and relevant content experiences. You will work closely with peers throughout the company to align goals, ensure cohesion, and drive integration.

Key Responsibilities

  • Develop and execute content marketing plans that drive awareness, engagement, and retention for our Private Bank and Private Wealth businesses.
  • Bring expertise in digital content, social media, and digital marketing tactics to help partner teams drive action through distinctive and relevant content experiences.
  • Work closely with peers throughout the company to align goals, ensure cohesion, and drive integration.
  • Manage all budget commitment and billing functions related to content and social execution plans.
  • Deliver regular reporting back to the partners and Enterprise Social Media and Content Strategy team to assess outcomes and optimize future plans.

Requirements

  • 7 years of social, content, and marketing experience.
  • Bachelor's Degree or equivalent work experience.
  • Strong curiosity and understanding of Private Bank and Private Wealth marketing and content campaigns, assets, and opportunities.
  • Experience with high-net worth and/or luxury goods marketing is a plus.


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