Senior Brand Strategist

4 weeks ago

Johnston, United States Citizens Financial Group, Inc. Full time

Are you a highly motivated, passionate, and collaborative individual with a strong background in marketing and brand development?

We are seeking a Senior Brand Partner to join our team within Marketing to drive local marketing strategies and drive brand awareness, consideration, and strong reputation.

This role requires a balance of both strategic thinking, project management roadmap building as well as creative development and oversight of integrated teams that help deliver on brand and business objectives.

In this role, you will:

  • Drive strategy - Collaborate and lead with internal and external partners to apply our strategy to market-specific plans.
  • Partnership/Influence - Influence and guide cross-functional team members and stakeholders to develop and execute brand moments while driving integration across the enterprise organization.
  • Project Manage - Manage a large volume of work across multi-markets and teams to ensure delivery of key deliverables.

Key responsibilities include:

  • Drive our marketing strategy in key markets (NY, NJ, Pittsburgh, and Boston).
  • Manage cross-functional teams to drive strategic marketing objectives.
  • Project manage multiple workstreams to deliver on brand activations.
  • Measure results and KPI to ensure strategic alignment.
  • Clearly define and communicate the brand vision, drive alignment, engagement, and understanding with internal and external partners.
  • Spearhead cross-channel integration to align all parties on strategy and to ensure a seamless and consistent customer experience.

Qualifications include:

  • Proven ability to integrate and deliver through large teams with strong partnering and influencing skills.
  • Excellent interpersonal and communication skills to develop and nurture relationships, influence key stakeholders, and resolve conflicts independently to mutually agreeable solutions.
  • Expertise in leveraging data insights to tell a story and drive future strategy.
  • Strong prioritization skills and ability to quickly re-prioritize in a dynamic environment.
  • Experience with new program launches and development of go-to-market launch plans.
  • Track record of developing creative solutions and strategies to address complex problems.
  • Self-starter with strong attention to detail, high sense of urgency, and ability to work on multiple projects under pressure and meet tight deadlines.
  • Computer proficiency, including MS Office (specifically PowerPoint and Excel).
  • 8+ years in a corporate environment such as marketing, advertisement, communications, or corporate events.
  • Financial/banking category experience a plus.

Education:

Bachelor's Degree Required or equivalent experience.

Hours & Work Schedule:

Hours per Week: 40

Work Schedule:

Monday-Friday 8-5 Hybrid In the Westwood MA office 3 days 2 days work from home

Equal Employment Opportunity

At Citizens, we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day.

Employment decisions are based solely on experience, performance, and ability.

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state, and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks.

Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered.

Any offer of employment will include further information.

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